SAN FRANCISCO (CBS SF) — Ever since Californians voted to legalize marijuana, more people are embracing it – especially women.
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Marketing cannabis through celebrity and pro athlete endorsements is a relatively new and unstudied concept.
Marketers want to transform the image of marijuana so that it competes with scores of products already in liquor stores, markets and pharmacies.
For freelance art director Monica Lo, weed isn't just a cure for creative woes, it's also her burgeoning part-time business.
Emphasizing the need to honor California’s farmers and their unique challenges, The California Way advertising blitz is supplemented by digital ad placements on Facebook, Twitter and Instagram.
If other products can be rebranded, why not marijuana? After all, it's an industry that's expected to reach $44 billion in sales by 2020.
Vireo Health of New York is battling Google because it blocked their digital advertising for marijuana-based drugs.
The marijuana industry has a bone to pick with the media, and it involves beanies, tie-dye tees, and Sean Penn's iconic character, Jeff Spicoli.
TRENTON, N.J. (AP) -- Three of New Jersey's five medical marijuana dispensaries have had their business pages shutdown by Facebook, cutting off what advocates call an integral place for customers to learn about which plant strains best treat their illness and where to find discounts.
The players are investing in sharp packaging, refined logos, retail design and the talent to build on their progress.
DENVER (AP) -- Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine. As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there's a scramble to brand and trademark pot products.
There's a long and not-very-proud tradition of anti-drug advertising that gets ridiculed for missing the mark with young audiences.
Newspapers in half the states are breaking the law if they mail publications containing ads for marijuana products — even though the states have legalized pot, the U.S. Postal Service said last week.
Their only advertising guidelines now are dictated by the Oregon Health Authority
PORTLAND, Ore. (KOIN) — When Attis Trading Company advertises their marijuana shops on billboards around Portland, they follow a few basic rules.
Their only advertising guidelines now are dictated by the Oregon Health Authority
PORTLAND, Ore. (KOIN) — When Attis Trading Company advertises their marijuana shops on billboards around Portland, they follow a few basic rules.
The U.S. Postal Service has warned newspapers that it is a felony to mail material that includes marijuana advertising.
The Oregon Newspaper Publishers Association forwarded the recent federal advisory to its 100 or so members this week.
ST. LOUIS (KMOX) – Show-Me Cannabis, the group pushing for legalization of pot, hopes an online commercial campaign will drum up support for medical marijuana.
The goal is to get a medicinal marijuana measure on the November 2016 ballot.
