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‘Project Runway’ alum Korto Momolu’s new collection, done in partnership with the largest U.S. cannabis organization for women, stunned and delighted at NYFW.

As the stigma surrounding marijuana continues to shed, more national fashion and beauty retailers are welcoming cannabis brands into their stores.

Hemp would give fashion brands a new story to tell their customers, one that is first and foremost sustainable and good for the planet.

CBD and marijuana retailers have turned from hocking papers and pipes to offering complete lifestyles in beautiful, multipurpose spaces.
Blingy vaporizers and gold rolling papers: luxury cannabis brands court the affluent - Cannabis News

As marijuana becomes more acceptable and its consumer base grows, companies are aiming for prestige.

In marijuana’s march to mainstream acceptance, high-end fragrances are tapping into a desire for earthy, woodsy creations.

Hemp also has the opportunity to improve environmental conditions as well as practices in the fashion and textile manufacturing world.

Although cannabis is mostly prohibited throughout the continent, cannabis and CBD beauty is being embraced as part of a thorough skincare regime in some East Asian countries.

The son of immigrants from Hong Kong, Clement Kwan created Beboe in California because he loves ‘the plant, the industry, and everything about it.’

It’s the first high-end fashion brand that has entered the cannabis market, which is currently valued at around $6 billion, but is expected to reach $146.4 billion by 2024 as more states move to legalize it.

As the cannabis market broadens to include the minivan segment of the population, luxury brands like Barneys are hoping to take up the mantle of cool in the cannabis space.