While basement chemists and chefs continue to elaborate on edibles, the market is looking toward “drinkables” as the next frontier in catching a high.
Although some marijuana enthusiasts will continue age-old traditions of watching stoner flicks like How High and Half Baked on 4/20, there are a few new TV options for them to indulge in during the week of the worldwide cannabis holiday.
With 420 right around the corner, Nike is getting ready to release a brand new pair of kicks designed specifically for weed’s high holy day. This year’s cannabis-themed SB Dunk Highs are going with a sleek “spaced out” look.
While it’s not yet on calendars, April 20 has become the unofficial holiday of marijuana, particularly in the growing number of states where pot has been decriminalized for recreational use.
The event is the brainchild of Jim McAlpine who came up with the idea more than two years ago as a way to "de-stigmatize the millions who use cannabis in a healthy and responsible lifestyle."