420 Specific

The city’s first 4/20 event since Canada’s legalization of recreational cannabis drew a record turnout on Saturday despite more pushback than usual.

If you haven’t purchased pot since high school or college, going to a dispensary can be equal parts delightful and overwhelming.

In case you had any doubt about how mainstream and corporate 4/20 has become, you only had to attend the one-day-only inauguration of the Carl’s Jr. CBD burger Saturday, at one of its restaurants in a northern section of Denver.

In Illinois’ growing marijuana industry, 4/20 is a way to get pot brands front and center with a new set of potential consumers, while educating people on local laws and products.

Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.

Getting high on April 20th has transformed over the past five years from a “stoner holiday” to a more broadly accepted occasion, so retailers are getting prepared for long lines, crowds, and less experienced consumers who need more help.

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