In California, seniors are getting together to sample weed-laced lip balms, topical ointments, and tinctures in Mary Kay-style parties at their retirement communities.
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SAN FRANCISCO (CBS SF) — Ever since Californians voted to legalize marijuana, more people are embracing it – especially women.
The official Bob Marley cannabis brand, Marley Natural, will launch its official collection of premium cannabis flowers and oils next week in Washington state, joining an ever-growing group of celebrity cannabis companies that are now competing in the market.
Marketing cannabis through celebrity and pro athlete endorsements is a relatively new and unstudied concept.
LAS VEGAS (KSNV News3LV) — Country music legend and marijuana advocate Willie Nelson launched a new line of marijuana products in Las Vegas this week.
Marketers want to transform the image of marijuana so that it competes with scores of products already in liquor stores, markets and pharmacies.
Marijuana distributors are already lining up to pick brand names for their buds once sales become legal in 2018.
New research by a national marketing strategy firm has turned up some surprising findings about Gen X and Millennial cannabis consumers.
Pristine environs of Malibu host premium cannabis farmers’ market, enlightening speakers and gourmet canna-dinners.
For freelance art director Monica Lo, weed isn't just a cure for creative woes, it's also her burgeoning part-time business.
Brands are looking to capitalize on the potential outcomes of Election Day, where voters in a number of states could legalize cannabis, creating massive new markets overnight.
Later this month cannabis industry professionals will put down their lighters and pick up their golf clubs as the second annual Fore Twenty Golf Tournament comes to Portland on June 30th.
In case you weren’t aware, subscription boxes are all the rage these days. And as medical marijuana becomes more mainstream, so are smoking accessories.
From new packaging to celebrity endorsements, this is how you'll buy weed once it's legal everywhere.
The marijuana industry has a bone to pick with the media, and it involves beanies, tie-dye tees, and Sean Penn's iconic character, Jeff Spicoli.
The players are investing in sharp packaging, refined logos, retail design and the talent to build on their progress.
