Emerging From Shadows, Pot Industry Tries to Build Brands – Marijuana News

Leafs by Snoop packaging. Image: Pentagram

DENVER (AP) -- Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine. As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there's a scramble to brand and trademark pot products.

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The Audacious Rebranding of the Marijuana Industry

An inside look of Dixie Elixir's grow room in Denver. The edibles manufacturer makes 40 different products, from THC-infused soda to gourmet chocolate, yet it all starts with the cannabis plant. IMAGE: Will Yakowicz
 
Entrepreneurs are trying to boost sales by steering pot toward the Whole Foods crowd.
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First-ever cannabis commercial to air on American TV

Flower Top
Kathleen Burke ~ MarketWatch ~
 
Spot will be aired late Monday during ‘Jimmy Kimmel Live’ on ABC Denver affiliate.
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