Weed control is a problem as old as agriculture itself, but two projects from a Cornell AgriTech researcher aim to cultivate new methods for zapping the pesky plants, benefiting organic apple and grape growers and hemp producers in New York state and around the country.
Lynn Sosnoskie, assistant professor in the School of Integrative Plant Science, is collaborating on a $2 million project to study electric weed control in perennial fruit crops. She is also leading a $325,000 weed management study for hemp. Both studies are multi-institution, multistate undertakings that aim to provide growers with evidence-based, location-specific recommendations to suppress weeds and maximize yields.
Both projects began in September, will run for three years and are funded by the USDA’s National Institute for Food and Agriculture.
For the apple and grape study, Sosnoskie and collaborators at Oregon State University and the University of California-Davis, will test the performance, safety and economic and environmental sustainability of electric weed control in organic production. The organic product market topped $60 billion in 2020, and the largest market segment is fresh fruit.
Due to the nature of apple, grape and other perennial fruit plantings, crop rotation and intensive soil disturbance are not viable strategies for weed control. Organic herbicides and mulches can be expensive. Those factors led Sosnoskie and her colleagues to consider a novel weed control tool: electricity. The devices they will be testing essentially electrocute weeds by sending a jolt of electricity through the plant, damaging the plant’s cells and chlorophyll.
Investors and politicians are salivating at the potential size of the new recreational marijuana industry in New York. The state estimated the industry could bring in as much as $350 million in tax revenue annually, which would make it one of the largest cash crops in the state.
And while marijuana is projected to be an economic panacea, we are wholly unprepared for its environmental effects.
When New York passed the Marijuana Regulation and Taxation Act earlier this year, it was more mindful of its reparative potential – including specific provisions for those harmed by the war on drugs – than other states, but the law still has room for improvement when it comes to environmental justice.
If New York is dedicated to creating a successful recreational marijuana industry, it must be sustainable. The introduction of any new agricultural commodity poses a great stress on resources like water, soil and energy – but especially when that crop is finicky and requires curated conditions to thrive.
Where are all the new growing and processing facilities going to be located? These manufacturing centers pollute the surrounding area, which can bring an increased risk of illness or death for the people who live nearby – more often those are low-income people and people of color.
In terms of technology and development, the world has unquestionably progressed significantly. As time progresses, people discover new ways to improve a variety of existing technologies. Also, a significant amount of progress has been made in the cannabis industry as a result of legalization and technological advances. People are putting their creativity and inventiveness into many initiatives inside the cannabis business, which is why it is poised to grow even further. If you’re interested in learning more about these advancements and innovations, make sure that you keep scrolling because we will be providing you with a list below.
More innovations in the cannabis industry are being invented and as for the consumption of weed, they may give you other options of how to consume it. The most popular way of getting marijuana in the bloodstream is through smoking but as of now, new ways of taking it have been invented. Nowadays you can even sip it in a drink, lather it on your skin, and let it sit in your mouth. Cannabis beverages have been all over the market thanks to nano-emulsification, a process that involves breaking the cannabis oil into particles. You can now put marijuana on your skin in the form of topicals and lotions. Finally, toothpicks infused with THC let you enjoy cannabis by letting it sit in your mouth without the hassle of eating it. A lot of these products are available online, and retailers like Daily High Club are constantly improving their catalogs to make sure they offer the best experience possible for their consumers.
Although some might find these innovations weird or silly, in reality, they are creating more ways of consumption to entice prospective weed users and current users to try new things.
Ever heard of a wine tour? Well, cannabis tourism is exactly like that, except there’s no wine or vineyards, just cannabis. This indulgent journey covers areas and states where pot is legal. Aside from smoking, some of these places offer recreational activities for weed enthusiasts. If you love marijuana you have to check this list of states where you can go on a tour: Washington, Colorado, California, and Oregon. The market for cannabis tourism certainly isn’t small and in Colorado alone, in 2019, marijuana sales rose to $927 million, giving way for an expansion of tourism. Thanks to the legalization of cannabis and its tourism, job opportunities have opened left and right for work in tourism, growing more and more jobs in the marijuana sector.
A push for agricultural innovation also came along in the marijuana industry right besides tourism. Ever since weed has been legalized it has gained popularity for quite some time and growers are starting to come up with more technological innovations to be resourceful while the demand for it progressively increases. A few of these innovations include: Aqutonix, LED lights, and lastly tampering with the DNA of the plant. Aqutonix is a watering machine that increases the yield. LED light is used as a better substitute for sunlight in hopes of increasing the production of THC. Using the power of science, breeders sequence the DNA of the plants to achieve a distinct taste. These innovations may revolutionize the weed and agricultural industry if funded properly.
A Payson-based biotech company has entered a manufacturing partnership with a cannabis operation also based in Payson as it brings a new way to ingest THC into the Arizona market.
Ally Biotech says its patent-pending Lipofusion technology will be used in oral-delivery products manufactured under the license of Desert Medical Campus Inc., which does business as Uncle Herbs Medibles.
Ally has used its exclusive nanotechnology to develop liposomes — tiny containers holding bioactive payloads that can be delivered in liquid or powder form — made of raw material that protects bioactive products from degradation in the digestive system and improves absorption on the cellular level.
Under Desert Medical Campus’ license, the technology will be used to make water soluble products, and Ally said the two companies will work together on new products, including a line of original shots.
Ally said its developments can help brands stand out in an industry that must keep up with the latest consumer desires.
Indoor cultivation of cannabis consumes tremendous amounts of electricity and causes high greenhouse gas emissions. California Lightworks, an LED manufacturer, says the cannabis industry can increase yields, decrease costs, and reduce climate impact by using its MegaDrive technology. Industry uptake of new LED technology caused average energy consumption of indoor grows to decline by more than 20 percent between 2018 and 2020. Cannabis Reporter cites the Environmental Protection Agency that LED technologies “offer the potential for cutting general lighting energy use nearly in half by 2030.”
“California Lightworks is committed to addressing climate change and the issues resulting from outdated technology,” said George Mekhtarian, CEO of California Lightworks. “Our MegaDrive technology helps reduce the costs, increase the yields and help cultivators reduce the heat generated in their facilities.”
California Lightworks’ MegaDrive technology increases the mass, both in terms of grams per square foot and grams per watt, and quality of yielded crops. The advanced LED technology reduces fixture costs by up to 30% and installation costs by up to 80%. And, the benefits come at a 50% lower operating cost than traditional high-pressure sodium (HPS) lighting systems.
Mekhtarian says his company is expanding its philanthropic activities as well to help make a positive impact on the environment.
“We are happy to see our technology have a positive impact on our climate and environment. Innovation brings about improvement in our environment,” said Mekhtarian. “We are not only doing this through our business, but we are doing it through charitable work too and will be announcing more on that in the near future.”
Professional golf is one of, if not the most, cannabis-friendly globally played sports today. While Olympians and athletes in other sports continue to be suspended for cannabis use, several pro golfers and the Professional Golf Association (PGA) have largely embraced CBD and its $2.8 billion global market value.
Still, skepticism remains as the bond between pro golf and CBD seems to forge stronger over time.
Kadenwoodand its athlete-centric brand Level Select added 2015 Players Championship winner Rickie Fowler as a brand ambassador in 2020. In 2021, Catriona Matthews OBE signed on as a brand ambassador for the UK’s Golfers CBD brand.
Some are taking their involvement further. Ten-year LPGA pro, Amelia Lewis became an investor and vice president of CBD brand Zeal Pure — a brand operated by her mother. Others include Darren Clarke, 2011 Open Championship winner, who launched his Darren Clarke CBD brand in July 2021.
A North American company has turned to the crowdfunding scene to raise cash for its hemp bioplastics venture.
Canadian Industrial Hemp Corporation (CIHC) has so far raised more than $1 million of a $5 million dollar target that will go towards building a factory to mass-produce plastic pellets made from agricultural waste – including hemp.
The company says it has patent-pending technology featuring artificial intelligence to reduce cost and improve quality compared to existing global competitors, but that it would use high-throughput automated equipment already in use across Europe and Asia.
What would be North America’s first hemp plastic pellet production facility would replace imports from Europe and the facility will also produce hemp fiber.
Humans have been using cannabis for at least 2500 years. It’s long been considered a medicinal plant and has many therapeutic properties, including treatment for chronic pain and some common diseases.
Given its vast benefits and history of human use, it’s no wonder people today are actively searching for high-quality cannabis products.
However, it can be hard to buy. Marijuana is federally illegal and is legal in only some states, leaving many people without access to.
Is it Legal to Buy Marijuana?
In the United States, marijuana is considered a Schedule I drug at the federal level. However, the legal status of marijuana varies from state to state, depending on an individual state’s regulations and policies. The federal government relies on each state to enforce marijuana laws through their individual narcotics policy.
In 1996 California passed Proposition 215, legalizing medicinal marijuana at the state level. Since then, many states have followed suit.
Protein has a substantial role in baking. Beyond the Nutrition Facts, protein plays a big part in conditioning dough by providing structure, retaining moisture, adding texture, and so on. But as plant-based ingredients take the place of traditional animal proteins, the formulation expectations also change. For formulators that solve these challenges, the market opportunity is undeniable, as grocery sales of plant-based foods that directly replace animal products grew to over $7 billion in the past year (SPINS retail sales data, April 6, 2021). The astonishing 27% growth is a testament to the innovation and R&D in this space. Yet new ingredients must emerge in this growing category for plant proteins to sustain this trend in supporting more diverse product applications. And of the emerging ingredients, hemp heart protein may be the most exciting of them all.Understanding the recipe for success
Let's appreciate the chemistry of baking for a moment. Proteins perform along with starches, fats, sugars, and leavening agents in a delicate balance that can make baking a success... or not. Plant protein will undoubtedly influence the end product's texture, taste, and appearance differently from animal proteins such as casein, whey, and eggs. So whether a baked good is a bar, pancake, extruded snack, or tortilla, it is important to recognize that plant-based ingredients have some notable hurdles to overcome.
But how do these functions change with the nuances of keto-driven, plant-based diets? Ozan Kahraman, R&D Food Process Engineer with Applied Food Sciences (AFS), explains.
"Casein, whey, and egg proteins are exceptional at enhancing viscosity and stabilization in various food matrixes," remarks Ozan. "Therefore, some of the most formidable challenges food manufacturers face when replacing egg and dairy-based proteins with plant-based ingredients include the loss of these structural properties, which are crucial for baking applications. In addition, the foaming capabilities of proteins also carry high importance for bakery products. But perhaps the most common problems that food manufacturers and formulators face using plant proteins are off-flavors, unsatisfactory pigment, and undesirable mouthfeel in finished products."
New ingredients: hemp heart protein - the best baking protein comes from the heart
Hemp seeds are a nutritional powerhouse. Unique to hemp seeds is the fatty acid profile combined with high-quality, digestible edestin and albumin protein. Unlike many protein isolates, hemp seeds net a concentrated protein that includes a good amount of dietary fibers (more than 8%) and a large spectrum of valuable fatty acids with a beneficial balance ratio between omega-6 and omega-3. They are especially rich in arginine (14.5%) and glutamic acid (17.9%). Hemp seeds also contain all nine essential amino acids, antioxidants, and mineral content. Not only is the nutritional profile prominent, but the functional properties of hemp seed, such as foaming, emulsifying, and gelling, make hemp protein a fantastic ingredient that can support a diverse range of baking applications.
Here’s an interesting fact for your next Zoom call “ice breaker,” an 800-pound cow will produce about 100 pounds of poop a day.
There are about 9 million dairy cows in the United States at any given time, producing about 900 million pounds of poop a day. Second in volume only to the House and Senate. ( As ori
It’s a lot of poop, and of course one of the results of their waste is methane.
Before we all get on our Impossible Burger soapboxes, there are technologies available today that are harvesting the power of cow poop to help capture methane gasses, recycle water for farms, and even create fertilizer that is cleaner and more abundant than peat moss and other fertilizer components.
Yes, there is a peat moss shortage.
With increasing cannabis legalization around the world, the focus on the wide range of extraction processes available has drawn many new companies into the mix. And those cannabis companies willing to invest in extraction equipment are poised to make a big play in the market. With a multitude of extraction processes converting raw cannabis into a usable form, from THC to CBD, Root Sciences has built unique end-to-end equipment solutions for its customers.
Root Sciences’ solutions include both hydrocarbon and cold ethanol extraction, wiped-film short path distillation, and post-processing equipment (e.g. high pressure homogenizers, crystallizers) and it has set itself apart as a company that does much more than sell equipment. It has also taken advantage of key strategic partnerships to innovate in the cannabis technology space, including VTA, DEVEX, GEA, and ExtractionTek Stainless.
Root Sciences offers its customers a variety of products and services, from lab/facility design consulting to equipment designed for a range of small-scale labs up to large-scale extraction processing. Clients favor different extraction methods, based on their end product and throughput needs, from craft to commercial to industrial scale processors. The company’s growth has been attributed to its ability to provide tailored end-to-end processing solutions to clients, including extraction, solvent recovery, distillation, THC remediation, and nanoemulsification systems. Root Sciences provides technologies and extraction methods such as:
Root Sciences’ hydrocarbon extraction options are sought out by companies creating extracts like resin, badder, diamonds, and sauce. Hydrocarbon extraction provides a terpene-rich extract, yielding products that are commonly vaporized or dabbed. For craft producers, hydrocarbon extraction can also be an economical choice for entry into the market, still leaving room for future expansion.
Cannabis producers aiming to manufacture hemp or cannabis crude oil for large-scale distillation, edibles, vape cartridges, wholesale, and pharmaceutical applications seek out Root Sciences for cold ethanol extraction solutions. Due to its scalability, cold ethanol extraction is highly effective in meeting the demands of mass production. Ethanol extraction is also the most common method of extraction for existing pharmaceutical and Good Manufacturing Practice (GMP) applications.
The words are everywhere — CBD products are beneficial for health, which is true. However, did you also know that it supports our environment? It might be a surprise to you, but it does on so many levels. Choosing CBD would mean that you’re helping the environment.
The hidden potential of this plant is amazingly changing the negative perception of it we had up until now. Further, this article will enlighten you more about how CBD products help us and our surroundings. So, let’s get into it.
1. Soil Nutrient Restoration
Soil nutrients are an integral part of plants’ diet, and their survival hugely depends on it. However, crops and plants imbibe these nutrients, leaving the soil devoid of any means of subsistence. Luckily, there are a few species, including the hemp plant, that help replenish and restore the natural levels of soil nutrients.
Not to forget, the intricate root formation of the hemp plant not only keeps the ground intact but also refuels the soil with essential minerals. It does that by transmogrifying carbon dioxide into organic mass, which fertilizes the soil, maintaining its quality. Isn’t it mind-blowing how this simple plant provides exceptional health benefits and also supports the ecosystem?
On a hot and humid August day near Geneva, New York, Garrett Boudinot stands in a field of hemp, the green stalks towering a foot or more over his 6-foot, 4-inch frame. Today, the mustached Cornell University research assistant will harvest six acres of the crop, weigh it in red plastic garbage bins, and continue to analyze the hundreds of water samples taken with measuring devices called lysimeters that have been buried in the field over the last three months.
Boudinot, part of a research team at Cornell University, will sweat through the next two days of field work to see whether an unusual component added to the soil earlier in the year helped increase yields and sequester carbon. This soil amendment “we just call lovingly ‘rock dust,’ which isn’t very descriptive,” says Boudinot. “But it’s really silicate rocks that have been pulverized to a fine powder.”
The hemp field trial is just one of the projects being led by Ben Houlton, dean of Cornell’s College of Agriculture and Life Sciences. For the last two years, he and colleagues at the Working Lands Innovation Center, a research consortium based at the University of California, Davis, have been testing various soil amendments that grab carbon from the air and trap it below ground. They’ve tested biochar, manure, and rock dust used on the New York land and California farm plots, and so far, the most effective soil treatment is basalt pulverized into dust.
“As far as I can tell,” says Houlton, “ours is the largest-scale project of its kind, using this intensive sort of scientific approach.”
The hemp field experiments go beyond testing which amendments increase yields and sequester carbon and examine how much rock dust should be applied for best results. Some sections got 20 tons of rock dust per acre, while others got 40, allowing the researchers to get a more fine-tuned picture of the relationship between the dust, the soil, and the crops. The research adds to a growing body of scientific work showing the potential for these soil amendments to become one of the many measures needed to help solve our climate crisis.
Cyber attacks are now commonplace. Ransomware attacks, in particular, have skyrocketed in frequency and size. High-profile data breaches have cost businesses in the United States millions of dollars in losses and incalculable reputational harm. Just like those in any other industry, cannabis cyber attack risks pose a clear and present danger of financial consequences.
With new data-security legislation, cyber attacks create even more risk. Under the California Consumer Privacy Act (CCPA), for example, attacks can lead to regulatory fines and private actions by affected consumers. Under the CCPA, consumers are not required to prove personal losses or damage. This increased risk of liability for cyber attacks coupled with the increased volume of attacks makes the issue one that must be addressed by every business. Increasing security is step one, but there is no foolproof protection. Thus, it is equally important to consider how best to insulate companies from potential monetary damage resulting from an attack.
As valuable as these basic coverages are, cannabis businesses have unique risks that make them more vulnerable to cyber attacks and their financial consequences. Cannabis producers and retailers should carefully consider their other, possibly bigger, cyber risks and seek to address them when buying cyber insurance.
There is no “standard” cyber insurance policy. Dozens of insurers sell such a product, with each insurer constantly adapting its policy terms to market changes and challenges. As a result, cannabis businesses must carefully review policies offered to them and negotiate the terms in order to address their individual cyber risks. Those that fail to do so may leave some of their biggest risks uncovered.
We focus on three such risks here.
Fire & Flower Holdings Corp. (TSX: FAF) (OTC: FFLWF) and its wholly-owned subsidiary Hifyre Inc. recently announced a proposed acquisition of PGED Corp., the operator of PotGuide.com
Following the company’s $7.5 million purchase agreement to acquire another online cannabis platform Wikileaf Technologies Inc. (CSE: WIKI), Fire & Flower’s retail and analytics platform, Hifyre, will compete with the largest and highest valued cannabis technology companies.
With a goal of creating white-labeled online dispensaries and converting the traffic into cannabis and accessory purchases, Fire & Flower will use the assets acquired through PotGuide and Wikileaf to reach new consumers. This model, already proven successful in the Canadian market, will provide significant scalability through the white-labeling e-commerce platform and exposure to the U.S. cannabis marketplace.
Commenting on the deals, CEO Trevor Fencott told Benzinga, “As a Cannabis retailer, the acquisitions of PotGuide and Wikileaf will only further our position atop the market. By combining these resources with Hifyre, we’ll reach consumers through new methods allowing for increased sales and brand knowledge in the marketplace. The expanded reach Fire & Flower now possesses through both acquisitions allows us to reach digital consumers, an important factor in our business model of creating a seamless, safe cannabis shopping experience.”
The impacts of crop loss for cannabis businesses are especially painful due to the high market value of the crop. Due to such high-potential value risk, it is crucial that cultivators take a careful and close look at their operating systems, facility design, and best practices for their environment.
Resource Innovation Institute is a non-profit organization committed to cultivating a better future for all of humanity. Our consortium of members brings perspectives from across the field — uniting architects and engineers, growers and operators, researchers and analysts. Together, we measure, verify and celebrate the world’s most efficient agricultural ideas. In this article, RII’s Technical Director and members of the organization’s Technical Advisory Council working groups share perspectives on the root causes of crop loss and best practices for avoiding crop degradation.
Crop Loss Is Profit Loss
Crop degradation can manifest in many ways. Losing days of biomass production due to suboptimal greenhouse conditions means plants are not hitting their full potential.
Crop loss can describe changes in productivity growers see in final yields or in expected productivity rates.
Cannabis growers monitor crop quality very closely. Starting up facilities can take more than a year, and getting to the first harvest is critical for businesses to recoup investments. Innovative growers ensure systems can maintain the environmental conditions necessary for their plants to achieve optimal crop quality to maximize profits faster.
Recreational cannabis became legal in Connecticut last month and as local growers expand their footprint, researchers from the University of Connecticut are tracking pathogens infecting plants.Ph.D. candidate Cora S. McGehee and associate professor of horticulture Rosa E. Raudales from the College of Agriculture, Health and Natural Resources recently published the first paper documenting the presence of pathogens in Connecticut’s cannabis growing facilities.
“Once infected, it’s very difficult to revive the plant and use it for profit,” McGehee said in a news release. “It’s pretty much a goner.”
In addition to 21 isolates of Pythium myriotylum, the researchers also found one isolate of Fusarium oxysporum and three isolates of Globisporangium irregulare.
To conduct their work, the researchers took samples from the seedling stage, mature plants, and soilless substrate samples from the coconut coir and Rockwool the infected plants were growing in. The aim of the study was to investigate if soilborne plant pathogens were present in soilless substrates from a commercial cannabis growing facility.
Some samples were sent to Yale University and Eurofins Genomics LLC laboratories for sequencing so the researchers could match the samples against a national database.
It almost goes without saying that the cannabis industry is one of the fastest growing verticals in the United States, offering a variety of opportunities for existing or prospective corporations, management services organizations (MSO), business owners and developers as many seek to capitalize on the continued state deregulation of medical and recreational cannabis. In the face of global shutdowns, shelter in place orders, loss of jobs and the ever-present threat of illness, cannabis sales skyrocketed in 2020. A study conducted by Leafly, using state tax and revenue data, showed cannabis sales were up 71 percent over 2019 to the tune of $18.3 billion – a $7.6 billion increase. To date, 19 states have legalized marijuana recreationally, while 36 states have medicinal programs. Some jurisdictions are just now issuing licenses, and more are coming online.
Marijuana’s continued status as a Schedule I drug on a federal level certainly doesn’t make it an easy landscape for prospective newcomers to navigate. Whether you already operate a facility or hoping to open a dispensary, processing or grow operation, there are many regulations to keep in mind – most of which also dictate electronic and physical security requirements. Below we discuss a few ways cannabis grow operators, dispensaries and processors can leverage a video management system (VMS) as a part of their overall open platform security plan.
Licensing Requires a Security Plan
Like any business operation, cannabis requires certain licenses, approvals and audits before you can open your doors. While every state’s regulations and security requirements differ, almost all of them require some form of electronic alarm and surveillance system and audit trails, be it paper or electronic, that must be archived.
Every state, and in some cases, even individual cities or municipalities, that has legalized medical or recreational marijuana has stringent licensing requirements that you must meet before you open, whether you’re a grow operation, edible manufacturer, processing plant, dispensary, or in transportation and the newer delivery services. While these regulations may be different, in almost all cases, it includes having an acceptable security plan in place.
BROOMFIELD, Colo., Aug. 25, 2021 /PRNewswire/ -- As we move into the future, we not only need to look at planetary solutions, but interplanetary ones as well. Owner and CEO of Key to Life Supply, Tate Dooley, not only understands this future need, but remains a forward-thinker and industry leader in conceptualizing how this process will work. Tate has been quoted as saying "We will not stop until we have a lab on the moon!"
So, where does cannabis fit into this dream? Well, the future of the cannabis industry is not only bright, but its possibilities are nearly endless! Not only is it a medicine, but in the form of hemp, it can also be a source of food and protein, a building material, a soil rejuvenator, a source of fiber for clothing and rope, a replacement for plastics, a producer of oil, and many other things that would take pages and pages to describe. This not only means a decrease in slow-growing sources of materials like trees, but it also means a diversification of new jobs, new income, new infrastructure and a second chance to consider logistics and transportation possibilities.
The considerable income from this movement can also lead to more research into genetics, genetic potential, soil regeneration practices, and research into the interplanetary endeavors. Funding from private wealthy parties that are also environmentally conscious can assist in this process as well. Cooperation from private sector companies like Tesla whose rocket technology can go hand-in-hand with composting facilities to produce fuel sources and materials; will lead the way into the future. Not only that, but the byproducts from these composting processes can provide a carbon-negative fertilization solution and end the destruction of our soils in the process.
At Key to Life Supply, we imagine a great cooperation between the best and the brightest to help us move into the future. We envision a world that is not only sustainable for the next generation but filled with like-minded people who are forward-thinking and who cooperate with one another to maintain the amazing potential of the natural world. We invite you to become part of this movement however you can. Whether that means making different choices at the grocery store, supporting your local organic farmer, or financially supporting organizations that focus on environmentally conscious practices and restoring the natural environment, any small decision you make will collectively contribute to great change.
Photo-based social media giant Instagram regularly takes action against cannabis-related accounts for violating the terms of service (TOS). Often enough, the reason behind a ban is often unclear to the accounts that are affected—which leads to detrimental loss in engagement for up-and-coming cannabis businesses.
Instagram has an estimated 1 billion monthly active users since its initial release back in 2010. Any disruption to a thriving Instagram account, especially for cannabis-related accounts, can have devastating effects from a marketing perspective. In most cases, a violation of the TOS can be walked back through a series of steps, as detailed by marketing expert Colin Bambury. Bambury has encountered Instagram suspensions numerous times and wrote up a guide on his website Adcann to help others get their accounts reinstated.
“Social media is an important tool for marketers in any space. It allows brands to create connections and communicate with current and potential consumers anytime, anywhere,” Bambury writes. “With COVID-era lockdowns, consumers are staying inside and scrolling through social platforms more than ever, increasing the importance of digital advertising and native content creation. The cannabis industry is no exception—with many brands, retailers, producers, and accessory purveyors utilizing platforms including Twitter, Facebook, Instagram, LinkedIn, and Snapchat.”