The full plant profile and all of its compounds are considered important in creating the experiences consumers seek.
Today, it isn’t uncommon to hear about the potency or strength of a cannabis product. Typically, the discussion centers on the percentage of THC or CBD found in a plant strain or its products. Advancements in cultivation and tech allowed potency to balloon over the decades, particularly in recent years as legalization spread across the globe.
However, experts in the space tend to agree that potency is far from the be-all-end-all indicator that far too many make it out to be. Instead, most suggest that the full plant profile and its numerous compounds each play an integral part in creating the plant’s true healing potency and quality.
Much More Than THC And CBD Content
Sources say that potency, while important, does not equate to the quality of the plant or its products. Instead, the full plant profile and all of its compounds are considered important in creating the experiences consumers seek.
Today’s flower can reach up to or above 30% potency, a staggering leap from a few decades ago when the plant’s strength was often in the low- to mid-single digits. But many, like High Life Farms Co-Founder Ben Celani, notes that plants with a potency of around 18% can still provide a more effective, robust experience than a 30% plant if it has the right plant profile makeup, which includes its terpene content.5
Terpenes, or the oily compounds found in cannabis and other plants, are critical in producing the unique aroma, flavor and effects in each cultivar. “There is also plenty of anecdotal evidence to suggest that switching strains to vary the terpene profile consumed can give a user the feeling of having “reset” their tolerance, requiring less consumption to achieve the same level of effect,” reported Celani.











