While advertisers and Hollywood-types have consistently focused on millennials and Gen-Z over the past few years, it turns out that the cannabis industry may want to turn its attention to another group of potential consumers — senior citizens. According to a report from NBC news, baby boomers in the United States, especially men, have seen their cannabis use rise in the past few years.
According to NBC News, the numbers come from a new report out in the Annals of Internal Medicine, reflecting changing attitudes towards the drug throughout the United States. The study’s co-author Bill Jesdale, an assistant professor of population and quantitative health science at the University of Massachusetts Medical School in Worchester, told NBC News that more people are accepting of and open to using cannabis now more than ever.
According to Jesdale, cannabis use among older adults is not only increasing in states where the drug is legal, but it is also on the rise in states where prohibition is still in effect.
“It seems that something has happened to the country as a whole,” Jesdale told NBC News.
Jesdale’s study collected survey data from a three year period from 2016 to 2018. According to the report, researchers reviewed cannabis use in over 170,000 adults over the age of 55; two lived in 19 different states and two territories throughout the country. The results found that men between the ages of 60 and 64 were more likely than most to use marijuana. In fact, according to the study, over 12 percent of men in that age bracket used cannabis in the past 30 days when asked in 2018, which was up from around 8 percent who did so in the same period when asked in 2016.








