We've seen the popularity of craft beer rise across the nation, and according to IBISWorld, "Craft beer industry revenue has increased at an annualized rate of 4.4 percent to $7.6 billion over the five years to 2020, including estimated growth of 2.1 percent in 2020 alone." There always seems to be a unique appeal to any product we deem to be "craft." As many of us predicted, we're starting to see this trend become more evident in the cannabis space.
I sat down with Taig Rehmel, the Co-Founder and Lead Grower of Asheville Craft Cannabis, to dig deeper into the craft cannabis scene. Taig has over two decades of experience in large-scale cannabis research and cultivation, which gives him a unique vantage point into the essence of craft cannabis, sustainable architecture, and regenerative agriculture.
Here's what Taig had to say about craft cannabis being the next potential craze in cannabis, how it relates to craft beer, the difference between craft and average flower, and the future of craft cannabis.
What exactly is craft cannabis?
Taig Rehmel: A critical component of craft cannabis is that it’s consciously cultivated. Unlike “super-market” cannabis, craft is not just consumed, it’s experienced. Craft cannabis is handmade, each step of the process is carried out by artisans, rather than mass-produced. On the micro-level of all of this, there needs to be a relationship between the cultivator and the plants.
What’s the difference between an average quality flower and something that a connoisseur would consider to be craft cannabis?








