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Wine Or Weed? Experts Discuss The Future Of Cannabis-Infused Beverages

The adult-use of recreational marijuana is a fast-growing market, and non-alcoholic beverages have an even more meteoric rise.

In places where recreational cannabis is legal, THC-infused beverages often share shelves with beer, wine and other drinks. But, should alcoholic beverage producers worry about competition from weed-infused beverages? Experts in these industries answered these questions in a recent report published by winemag.com

Colleen McClellan, regional director of client solutions for Datassential, a leading food and beverage insights platform, expects business opportunities in the THC-infused drinks space. “I think as more states relax the regulations, we will continue to see an increase in interest and use,” said McClellan, who is a trained sommelier.

“The critical aspect to adoption is going to be the taste of the product. Taste is extremely important for repeat purchase,”noted McClellan who predicts brand consolidation in the cannabis beverage space.

 

The data expert highlighted that “there are consumers who enjoy the use of cannabis or THC-infused products, as it provides a functional benefit without the hangover effect” and stressed the centrality of marketing in driving consumers to dispensaries. “Weed has never been so bespoke. You can choose the strain, strength and method of consumption as you would a bag of coffee beans.”

Purpose-driven products are the wave of the future

Michelle Mendoza, head grower at Sweet Flower, a California dispensary, said, “I think the most interesting development for infused drinks as of late is the expansion of minor cannabinoids that are being featured in these drinks. We are only going to continue to see more of these minor cannabinoids as the star of the sector.”

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Weedmaps and Berner working to combat anti-weed platforms with cannabis-friendly site

Berner once had his own business account on Instagram blocked.

Rapper and cannapreneur Berner has teamed with Weedmaps to give people a place to feature cannabis on social media without fear of getting shut down. According to Ganjapreneur, the rapper who founded the Cookies brand and stores reports that Facebook and Instagram have been cracking down on cannabis-related posts by closing multiple accounts. That leaves the providers and their followers out of touch, potentially having a negative impact on businesses both now and going forward.

Indeed, Berner reported back in 2014 that his business account had been deleted from Instagram, Hip Hop DX reported at the time.

“I was fortunate enough to get my account back, but many other community members have not been so lucky.”

Being blocked out in part provided the rapper-turned-cannabis entrepreneur with the push he needed to pursue the new network.

Teaming with dispensary review site Weedmaps, the idea is to level the playing field by making the “Instagram of Marijuana,” a safe destination for cannabis businesses, key figures and enthusiasts.

In a tweet earlier this month, Berner asked, “Are you sick [of] being silenced ?? Have you lost your account for posting weed ?? Don’t worry … me & @weedmaps have something special in the works.”

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3 Tricks To Get Edibles To Kick-In Faster

It can take a while to feel the effects of edibles, but there are a few tricks that can help you get your desired results faster.

It’s a crapshoot with edibles. You never really know if you’ve consumed enough of them, because their effects don’t hit you until you’ve waited at least an hour after you’ve consumed them. This often results in the common scenario of inhaling an entire batch of delicious pot brownies only to spend the remainder of the day rocking yourself back and forth. Unlike other forms of cannabis that get you high within the hour, edibles require patience, timing, and the correct dosage, which is a lot to ask of someone who’s never had experience with them.A lot of people stop themselves from enjoying the perks of infused food products because of the long wait time and their unpredictability. While these challenges are adaptable and manageable, there are some ways of making edibles affect you faster. Here are a few options worth considering.

Fast-Acting Edibles

One of the most interesting developments within the cannabis industry are fast-acting edibles, designed to bypass the wait time. Known as “rapid delivery,” these edibles are being developed by companies who claim that you’ll start feeling their effects within 15 to 20 minutes.In an interview with Forbes back in 2017, Peter Barsoom, founder of cannabis company 1906, explained that his company began to make rapid delivery edibles thinking about people who didn’t have six hours to wait around for their edible to hit, aka, everyone who’s not consuming an edible on a weekend. This new formula allows edibles to “bypass the stomach and get into the small intestine faster,” through a process called proprietary lipid microencapsulation.

Sublingual Edibles

A trick savvy consumers can try is to purchase edibles that melt — like chocolate or mints — and then placing it under their tongue. Instead of waiting for the edible to make its way down the digestive track, this sublingual method allows the THC to be quickly absorbed by the bloodstream, much like a tincture or oil, which are among the quickest way to absorb THC. 

Increase Metabolism  

Tougher to hack, but just as important, is the speed of your metabolism. Although increasing it won’t be possible within a short span of time, over the long run, you can work on speeding up your metabolism by consuming enough calories, drinking water, working out, and getting plenty of sleep, which will also likely result in a healthier body and mind. There’s a lot of perks associated with edibles, not only because you’ll stop ingesting smoke and vapor. Edible highs are strong and can be fun, especially when people learn how to manage them. Still, if you’ve never tried them, don’t be intimidated by the newness of edibles. In order to see for yourself how they work and if they’re the right fit for you, you’ll just have to experiment.

 
 
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Crystal Coast Pets to distribute Heirloom hemp supplements

Heirloom Pet Products recently announced it has partnered with Crystal Coast Pets to expand distribution in the United States. Crystal Coast Pets will provide Heirloom’s water-soluble hemp-based pet supplements to independent retailers in North Carolina and South Carolina.

“Crystal Coast Pets is a great fit for Heirloom Pet Products because they are very passionate about offering retail customers high-quality, differentiated pet product solutions,” said Jason Lysak, founder and chief executive officer at Heirloom Pet Products. “…Great distributor partners like Crystal Coast Pets are critical for Heirloom’s continued growth and help offering educational resources to independent retailers on the new standard of CBD for pets so they can share the differentiating benefits to the pet-loving customers they serve.”

Rob Johnson, founder and principal at Crystal Coast Pets, added, “To be a successful distributor in today’s marketplace, you need great brands and innovations that help drive growth for independent retailers. Heirloom Pet Products’ high-quality solutions fit our customers’ needs and help differentiate them from their competition. Heirloom’s unique water-soluble Broad Spectrum Hemp products do just that and are a perfect addition to our retailers’ stores.”
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Montana's cannabis industry is scrambling to finalize details before recreational sales begin

Recreational cannabis sales begin in less than two months in half of Montana’s counties. Regulators and retailers alike are scrambling to finalize last minute details before that January 1st deadline.

It’s another busy morning at Missoula’s Greenhouse Farmacy. The dispensary’s staff is picking dried bulk marijuana flower out of a large plastic storage container, pre-weighing and packing it for sale in small aluminum containers.

“I feel like I’m in a hamster wheel. It’s constant," Greenhouse Farmacy co-owner Brian Monahan says.

He says the cannabis industry is intense under the best of circumstances, but especially now with recreational sales on the horizon. Monahan is preparing his medical marijuana dispensary to join the new marketplace for the first legal sale of recreational cannabis to adults 21 and over. Monahan estimates his sales could triple next year. To prepare, he’s ramping-up production, updating floor plans, installing new sales kiosks and improving parking accommodations.

"It’s almost just like a marathon runner at the end of a marathon. It’s like, just a couple more miles and it’s there.”

Most Montanans voted in support of legalizing recreational cannabis last year. While consuming it will be legal statewide, sales will be legal in half of the state counties where voters approved the ballot measure that legalized adult use.

This means marijuana sales can look different county by county.

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3 ways to infuse cannabis into your favorite Thanksgiving recipes

Elevate your “green” bean casserole or mac and cheese using cannabutter, THC extract or flower

Since marijuana was legalized in Colorado, edibles have become an increasingly popular choice for buyers. In fact, edibles — a category that includes infused gummies, chocolates, cookies, candies and even beverages — accounted for 13.9% of sales in Colorado between July 9 and Oct. 7 (the most of any state, according to analytics firm Headset).

But you’re not just limited to what’s sold at the store. As the variety of edibles has increased, so too have the ways consumers can make their own at home. With Thanksgiving on the horizon, we tested three different infusion methods with popular holiday dishes — using cannabutter, marijuana concentrate and flower — so everyone can gather and giggle around the dinner table this year.

Before we dive in, let’s start with a few disclaimers: Cannabis use is a highly personal experience and the effects tend to hit differently when eating it versus smoking or vaping. The standard single serving size is 10 milligrams of tetrahydrocannabinol (THC), the psychoactive compound that produces a “high.”

If you’re new to edibles, start by eating a little rather than over-indulging. In classic Thanksgiving fashion, you can always go back for seconds.

These recipes were inspired by those featured in cookbooks “The 420 Gourmet: The Elevated Art of Cannabis Cuisine” by Jeff The 420 Chef and “Edibles: Small Bites for the Modern Cannabis Kitchen” by Stephanie Hua and Coreen Carroll. Both are excellent resources to learn about the cannabis plant, its use as an ingredient and how to appropriately dose your dishes. For extra culinary inspiration, check out Vice’s “Bong Appétit.”
 

Whacky Mac & Cheese with cannabutter

About cannabutter: Butter is one of the most well-known ways to infuse a meal with marijuana. (Brownies, anyone?) You can make your own, or you can buy some pre-made Sweet Grass Cannabutter from Colorado edibles maker Infusiam, available at LivWell Enlightened Health and other dispensaries throughout the state. The latter is great because it’s already subdivided into 10 milligrams servings. A whole stick (100 milligrams) costs $20. To dilute the recipe dosage, cut the cannabutter with un-infused butter.

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Cannabis Freak-Outs: Why They Happen And How To Prevent Them

Marijuana’s effect is not completely understood, which is why some people have adverse reactions to the drug and others don’t.

People tend to have two reactions when it comes to using marijuana: they either find it very relaxing or they don’t. Those who belong to the latter group accuse the plant of causing them tons of paranoia and anxiety, making them feel like they are too “in their heads,” or like they expect people on the street to call them out on their misbehavior.

Bad highs are almost like meltdowns. They’re moments where the consumer’s body reacts in a way that’s stressful, paranoid and even scary. While temporary, these episodes still feel terrible and can turn a lot of people away from weed. The only way to get through a bad high is to wait them out.

These anecdotes leave cannabis in an interesting spot. The same plant can produce exact opposite effects in different people, all because of genetics, experience and predisposition to the drug.

Marijuana produces effects by interacting with the cannabinoid receptors in our bodies, located in different areas, like our brain and skin. Cannabinoids, such as THC, bind to the receptors in the brain, causing either relaxing or stressful effects. Some of these receptors are located in spots governed by the amygdala, a section of tissue that’s responsible for managing emotions like fear, stress and paranoia.

THC is known for increasing heart rates and producing an influx of thoughts — both of these behaviors that can cause anxiety for people that are naturally anxious or who haven’t experienced these feelings before.

Studies show that the positive and therapeutic effects of cannabis are due to the influence of cannabinoids on our endocannabinoid systems. These positive results appear even more markedly on patients that have experienced trauma and PTSD, who usually have low levels of chemicals like anandamide.

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Raw Marijuana Won’t Get You Stoned, But It Does Have Some Interesting Benefits

Raw marijuana doesn’t have THC, but it can be consumed for some extra benefits. Here are some examples.

Amateur cannabis users likely don’t know the inner workings of cannabis. They don’t know that a key element for the “high” experience is heat, which transforms the compound THCA into THC, which is why someone might try to add raw marijuana into their sweets and expect some sort of benefit.

While this doesn’t work, raw marijuana does have some interesting health benefits.

In recent years, people have taken an interest in other parts of the cannabis plant, removing THC from their focus. There are a variety of elements present in the plant that have benefits, at times mysterious, since they haven’t been all that studied. These compounds and terpenes are plentiful and vastly different, to a point where researchers don’t even know how many there are and what their effects are in full.

While consuming raw cannabis won’t get you high and won’t be the most delicious experience, it’s something akin to eating leafy greens. While the plant won’t produce any psychoactive effects, it might help in providing vitamins, minerals and cannabinoids to your system.

For the THC in the cannabis plant to become effective — providing the high and the sensation of relaxation or creativity — the plant needs to go through a decarboxylation process. This is the step many neophyte cannabis chefs skip before cooking edibles. Decarboxylation occurs when you apply heat to the plant, be that when smoking a joint or when preheating cannabis before adding it in to your edibles.

In its natural state, cannabis doesn’t have any THC. Instead it has a compound called THCA, which has been linked with anti-inflammatory properties, the promotion of brain health, the propagation of cells, and even slowing down the growth and spread of cancer cells.

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5 Things You Should Know When Mixing Cannabis And Caffeine

Cannabis and caffeine are two very popular substances, the go-to of a lot of people for productivity. Here are 5 things you should know.

Marijuana and caffeine are substances that people are very attached to. They facilitate the productivity for many of us, making our lives easier and more manageable. Nowadays, there’s a lot of companies trying to combine the two.

Even before marijuana was embraced by the mainstream, enthusiasts of the drug were finding creative ways of mixing these two elements, adding cannabis to oil or butter and mixing it in with their coffee, perfecting recipes that resulted in a completely different high.

Photo by Priscilla Du Preez via Unsplash

More research needs to be conducted in order to understand how these two elements work together, but there’s a variety of anecdotal evidence that says that the pairing of these two results in a special high, one that adds deeper layers to the effect of marijuana. Here’s what we know about caffeine and marijuana, and the joint effect that they produce on the body.

Caffeine might increase the duration of your high

Photo by Julian Hochgesang via Unsplash

You Should Wait This Long Before Drinking Your Morning Coffee
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Why Your Marijuana Tolerance Break Isn’t Working

The amount of time you allow for your T-break is important, but how you spend that time away from THC can also affect the effectiveness of your respite.

Tolerance breaks, often referred to as T-breaks, are a great way to reset your body and reawaken the long-forgotten feeling you had when you first started using cannabis. If you use marijuana regularly, its effects can alter and weaken over time. When you need more and more weed to feel the same effects, you might be one of many cannabis users who could benefit from a T-break.

The saying “absence makes the heart grow fonder” can certainly be applied to a tolerance break, which gives you a chance to regroup and start enjoying marijuana like you did when you first started consuming. But what if your T-break does not bring back that old feeling and you still need the same amount of product to feel its effects?

When you take a break from THC and it does not seem to affect your tolerance, you may need to rethink the way you take your T-breaks.

One of the most important components of a quality tolerance break is time. Marijuana may leave your blood in less than a day, but it takes much longer to reset receptors in the body that react to THC. “Research states that brain receptors called cannabinoid 1 receptors start to return to normal after 2 days without marijuana, and they regain normal functioning within 4 weeks,” wrote Medical News Today.

If your break did not lower your tolerance, or did not restore the feeling you once had when you enjoyed it for the first time, try taking a longer one. According to WebMD, cannabis breaks should be at least 21 days long. Try to last for three weeks without THC in order to effectively reset your tolerance, especially if your previous T-breaks were brief.

A three-week break is often easier said than done. According to U.S. News, 49% of American adults have tried marijuana. Although some of these users fall under the experimental or occasional smoker category, many marijuana users partake regularly. For some, marijuana is prescribed medication. For others it is supplemental or unprescribed medication.
 

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Michigan dispensary seeks Veterans for new weed delivery, pays up to $50K

The Greenhouse of Walled Lake is launching a home delivery service and is now hiring 12 delivery drivers but is only seeking veterans of the military.

Oakland County's first fully licensed medical and recreational marijuana dispensary is launching the new home delivery service on Tuesday, just two days before Veterans Day, and is seeking "12 good men and women" for the jobs that can pay up to $50,000 per year.

Not only that, The Greenhouse will provide cars and gas to the delivery drivers.

No knowledge of the cannabis industry is necessary to apply but a valid Michigan driver's license and good driving record are both required.

And the Greenhouse has already started hiring. Todd Hopper is a disabled veteran who served nine years in the U.S. Army had a tough time finding work. Until the Greenhouse's job opened up.

Owner Jerry Millen said they launched the service on Tuesday, just two days before Veterans Day.

"So I'm looking to hire up to 12 veterans. We started delivery today at the Greenhouse of Walled Lake because there's such a demand for deliveries.  It's called greenhouse to go," he said

But that's not all. Jerry wants to help veterans by giving them $10,000 from the sales of the Veterans Day infused-chocolate canna-bar

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What Is Delta-8? The Cannabis Extract Temporarily Legalized in Texas

A cannabis substance known as Delta-8 has become temporarily legal in Texas after retailers challenged a ban in court.

Delta-8, short for Delta-8 tetrahydrocannabinol, is a compound found in the Cannabis sativa plant that is known to have psychoactive effects.

Cannabis producers can concentrate Delta-8 and sell it in various forms, including as Delta-8-infused gummy sweets.

 
There has been confusion regarding the legality of the substance in Texas, where the growing of hemp has been legal since the passing of House Bill 1325 in 2019.

According to the Texas Tribune, many cannabis product retailers in the state had thought Delta-8 was legal under this legislation.

However, on October 15 this year, after the Texas Department of State Health Services received inquiries about the status of Delta-8, it published a note on its website stating that the substance was listed as a Schedule I drug and was therefore illegal, the Tribune added.

On Monday this week, this decision was successfully challenged by a group of companies including Sky Marketing, Create a Cig and Hometown Hero.

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Rare Cannabinoid Company Launches New Informational Website On THCV, CBDV, CBN, CBG, CBC, CBDA, CBD, Delta-8-THC And Terpenes

Rare Cannabinoid Company has launched a new website designed to help hemp and cannabis consumers learn how specific rare cannabinoids and terpenes may improve their mental and physical health. The website - rarecannabinoidco.com - offers a wealth of information and links to scientific research on THCV, CBDV, CBN, CBG, CBC, CBDA, CBD, Delta-8-THC and terpenes. People can explore the website in a variety of ways, including a new "Shop By Need" function which shows the best cannabinoids for "Sleep," "Energy and Focus," "Stress Relief," "Discomfort," "Mood Enhancers," "Appetite Suppression" and "Nausea." For those seeking even more specialized care, they can find a cannabinoid health advisor near them.

"People want to know what each cannabinoid does and how it can help them," said Rare Cannabinoid Company founder and CEO Jared Dalgamouni.

"We designed this site to make it easy and enjoyable to learn about these natural compounds and their unique properties," he said.

"Education is so important and yet so often lacking in the cannabis and hemp space," Dalgamouni said.

Rare or minor cannabinoids are compounds found in hemp, cannabis, and other plants that are believed to offer specific wellness benefits. However, unlike CBD and THC, they naturally occur in extremely small amounts. Thanks to recent advances in breeding, extraction, and technology, they can now be produced in large enough quantities to be sold on their own. Meanwhile, terpenes are oils that also produce certain effects. They are increasingly believed to be responsible for the differences in aroma and feel of different cannabis strains.

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Common Mistakes To Avoid When Making Marijuana Edibles

Like most cannabis related activities, the preparation of edibles requires a healthy amount of trial and error.

Making edibles is a learning experience. Aside from the fact that you’re handling and cooking with weed, you’re also baking, which is a temperamental art. While dosage may take a few attempts to get right, a bad tasting edible ruins a good amount of weed, which is something we should avoid.

While there’s no way of protecting yourself against all unexpected factors when making infused treats, there are a few simple mistakes that can be avoided with some foresight. These will prevent your edibles from tasting gross and, most importantly, from not wiping you out with a single bite.

Here are six common mistakes to watch out for when preparing edibles.

 

Use equal amounts of weed and oil

Photo by Tree of Life Seeds via Pexels

“Less is more” might as well be marijuana’s tag line, because it’s preferable to be a little buzzed than to have a full blown freak out because you ate an edible that was too strong. Even if you want to get crazy high, there’s only so much the lipids in oil will bind to your cannabis, so avoid wasting your weed and money.

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Amsterdam Will Ban Tourists From Entering Cannabis Cafes

Amsterdam is notorious for its excellent food, canals, architecture, and world-class nightlife. But the city is also world-famous for its coffee shops, otherwise known as cannabis cafes.

If you see a ‘coffee shop’ in Amsterdam, you’re probably not going to get your daily fix of caffeine. Amsterdam has 166 coffee shops, and they attract millions of visitors every year. 

However, the Mayor of Amsterdam, Flemke Halsema has introduced a proposal to ban foreign tourists from entering cannabis cafes.  

 

The Reason For The Ban 

Flemke Halsema is proposing a ban on foreign tourists because of antisocial behavior from tourists. Instead, she wants tourists to visit Amsterdam for the right reasons. 

She said, “We would like them to come for its richness, its beauty, and its cultural institution. The problem is: there are just too many of them. The drug tourists are the reason for an increase in demand for marijuana.”

Amsterdam, Netherlands. Amsterdam is famous for its vibrant and diverse nightlife. Amsterdam has many cafẻs (bars). They range from large and modern to small and cozy. Under the drug policy of the Netherlands, the sale of cannabis products in small quantities is allowed by licensed coffeeshops. The majority of these also serve drinks and food.
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Do Celebrity Cannabis Brands Perform Well vs Other Cannabis Brands?

Celebrities are getting into cannabis every week, but do their products even sell better than regular brands?

Thousands, if not millions, of individuals, reevaluate their stance on cannabis use each time a popular celebrity comes out in support of the drug. Dozens of these icons globally are influencing millions of their fans to give cannabis a try, just because they love it.

Celebrities have changed the game for good, as their impact on public opinions, foreign policies, health-related issues, and consumption habits has in many ways played a major role in the wide acceptance of marijuana laws across the United States.

Recent studies show that at least 35 percent of Gen Zers are influenced by celebs on political and social issues about cannabis. Roughly 24 percent of Gen Xers and about 32% of millennials also admitted the same.

Yearly, at least three of these celebrities establish cannabis brands or partner with other wellness companies to develop cannabis products for sale across the country.

In October, Justin Beiber and Clint Eastwood were in the news for cannabis industry-related headlines.

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How Do You Calculate the THC Levels in Your Cannabis Edibles?

Edibles can swing from high to low as far as strength, so what can you do?

Homemade edibles are becoming more popular than ever with a lot of people getting creative with cannabis in the kitchen. Undoubtedly, freshly-baked canna-infused brownies do sound appealing which is why homemade edibles are becoming the new trend.

However, making edibles with a safe dose of THC is an art that requires accuracy and precision. It needs careful math, an understanding of decarboxylation, and vast knowledge of the THC content of the flower you're using. As such, manufacturers need to follow strict processes in making sure edibles contain a safe quantity of THC. But don't get discouraged just yet. This article explains how to ensure your homemade edibles are safely and consistently dosed with THC.

Why is it important to calculate THC dosage in edibles correctly?

Edibles vary from other types of cannabis delivery in several ways. To begin, you should know that the human body processes the THC in edibles differently. But, the basic digestive process of THC in the human body is the same. During digestive processes, THC is converted into 11-hydroxy-THC which is a long-lasting and potent compound with heightened sedative processes. Thanks to the digestive process, the high can last for aba out six hours or more depending on the individual.

Consuming edibles with high THC content translates to a high level of 11-hydroxy-THC in your system. This compound can make you severely impaired and highly uncomfortable. Given that a high can last up to six hours, that's you experiencing six hours of discomfort and severe anxiety. History of cannabis use, weight, age, genetics, diet, and gastrointestinal health all influence an individual's response to edibles

An overview of edible potency

Measuring the potency of edibles is quite different from that of concentrate or flower. Cannabinoid concentration in edibles is measured in milligrams. Ideally, every cannabis product identifies the CBD and THC concentrations as well as its cannabinoid content.

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These Are the 15 Key Factors that Impact Your Cannabis Experience

To get the most out of your next weed session, be sure to take these tips into consideration.

The myth of the lazy stoner is dying a well-deserved death. America is waking up to the fact that cannabis consumers are also productive and valuable members of their communities. They're parents, friends, neighbors, employers, and employees.

Yet many consumers struggle to get the results they deserve from cannabis.

Inconsistent and unreliable outcomes

We've all heard the story from the friend who ate a pot brownie that knocked them off their feet, got anxious and paranoid, and never touched weed again. 

But it's not just newbies that struggle. Experienced cannabis enthusiasts understand the difference between that perfect feeling – the mood state they're after every time – and the frustrating, inconsistent, and unreliable effects they sometimes endure in pursuit of that ideal experience.

What is that ideal experience that consumers seek? According to New Frontier Data's 2021 Cannabis Consumer Evolution report, consumers cite these reasons for their cannabis use:

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The data show Washingtonians are spending more now than ever on cannabis

Washington counties bordering Idaho had some of the highest cannabis spending per capita.

Cannabis sales in Washington continue to grow year over year, according to annual data released last month by the Washington State Liquor and Cannabis Board. Consumers in Washington spent $1.49 billion on cannabis in the fiscal year ended June 30, up from $1.27 billion in fiscal 2020. This continues an upward trend in the revenue numbers, which topped $1 billion for the first time in 2019. Fiscal 2021 sales generated a record $533.9 million in tax revenue for the state.

Spokane County continues to be among the leaders in revenue produced overall and revenue produced per capita. Rounding up, $164 million was spent on retail cannabis in Spokane County over the past fiscal year, generating $60.6 million in tax revenue. That puts Spokane County third in the state, behind only King and Pierce counties. King and Pierce are the state's first and second most-populated counties, while Spokane County ranks fourth in population.

This is where things get interesting.

Looking at the county-by-county data there's a pretty clear correlation with bigger counties amounting to larger sums of money spent on cannabis. More people, more money — makes sense. But, if you break it down per capita, that correlation falls apart. Take Asotin County, for example. Located in the southeast corner of Washington, Asotin County is home to just 22,820 residents, according to the most recent Census Bureau estimate, but generated $15.3 million in cannabis sales in fiscal 2021. That averages out to $672.50 per resident. The state average is $197.13 per resident.

So, is Asotin County just high out of its mind? Or, does it happen to border a state where cannabis remains illegal?

The latter seems to be true. Spokane County ranks second in per capita spending at $310.03 per resident. Whitman County, which also borders Idaho, was third in per capita spending each of the past two years. This year it's fourth, by less than a dollar behind Grays Harbor County, at $266.79. Three of the top four counties in Washington, based on per-capita spending on cannabis, border Idaho, a state where cannabis remains entirely illegal. It appears non-residents are pumping up border-county stats.

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How Seth Rogen and Ricky Williams are aiming to succeed in cannabis: ‘People view [Rogen] as an authority’

Former NFL running back Ricky Williams and Canadian screen actor and writer Seth Rogen are pursuing fresh efforts in the cannabis space, as celebrities leverage their fame to launch marijuana-themed businesses, with mixed results thus far.

Entertainment and sports stars have been routinely flexing their entrepreneurial muscles in response to the legal cannabis business rolling out of late in states such as New York and New Jersey. Federal legalization remains a possibility in the future, as well.

Some celebrity businesses, such as boxer Mike Tyson’s cannabis vacation spot Tyson Ranch, have yet to grow much beyond an initial flash of publicity. Marley Natural, a brand named after legendary reggae artist Bob Marley, has never taken off in a big way after its debut in 2016.

Others have made much more headway. The Cookies line of marijuana and clothing by rapper/entrepreneur Berner, or the Viola cannabis brands from NBA veterans Allen Iverson and Al Harrington, have managed to generate a positive buzz in the industry.

Some stars simply invest in cannabis businesses. Rapper and business mogul Shawn “Jay-Z” Carter backs TPCO Holding Corp. GRAMF, -0.35%, as well as cannabis startups such as payments company Flowhub. Rapper Snoop Dog launched Casa Verde as a venture-capital firm aimed at cannabis.


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