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Hot off the press cannabis, marijuana, cbd and hemp news from around the world on the WeedLife Social Network.

4 Simple Steps To Start Making Cannabis And CBD-Infused Vegan Goodies

Using hemp and cannabis as an ingredient in dishes can be intimidating. You may not know where to start, what you need to start, or what you can get out of infused recipes. If you’re a vegan consumer, the list of fears can be even more daunting. For example, why is it so hard to find vegan edibles in dispensaries? Does everything need to have cannabutter in it? How much knowledge does crafting vegan cannabis cuisine need?

As a cannabis and plant-based PR firm, we’re here to help make your experience in the kitchen as enjoyable as possible. Follow these tips to get started. You’ll be whipping up vegan cannabis brownies in no time!

1. Choose Your Adventure

If you’re new to cooking with hemp and cannabis, it’s important to think about what you hope to gain from the activity. Are you hoping to cut down your trips to the dispensaries and become your own edible supplier? Are you looking for a customized high that you have complete control of? Are you looking for a new ingredient to inspire you in the kitchen? Or seeking to take advantage of a variety of health benefits?

Whatever the reason might be, it’s a good idea to flesh out your curiosities and create a game plan that will help you achieve your end goal.

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Man allegedly tries to smuggle 145kg of cannabis across border

A man has been charged after allegedly attempting to smuggle over $1,000,000 worth of cannabis across the New South Wales – Queensland border.
 
Police allege the man attempted to cross the border into Queensland on Thursday night for the second time that day at the Griffith Street, Coolangatta checkpoint.
 
He told officers he was transporting goods in the Mercedes Sprinter van and had travelled from South Australia, but could not provide a valid permit.
 
A man has been charged after attempting to smuggle over $1,000,000 worth of cannabis across the New South Wales – Queensland border. (New South Wales Police)
Further inquiries revealed that the driver was from Greater Sydney before he was arrested, ordered to undertake a COVID test and had his vehicle seized.

The total amount of cannabis seized has an estimated potential street value of $1.2million. (New South Wales Police)

During a search of the vehicle, police allegedly found 145 kilograms of cannabis in vacuum-sealed bags concealed inside two large hot water systems and a toolbox.
 
Two mobile phones, a knife and other documentation, were also found during the search and will all undergo testing.
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The total amount of cannabis seized has an estimated potential street value of $1.2million.

Consumption Lounges on the Horizon for Nevada

Plan a trip to Las Vegas for 2022, because cannabis consumption lounges will finally become a reality in Nevada.

By the middle of next year, Nevada is poised to offer a new type of venue to get high.

State lawmakers on Wednesday approved funding for the Nevada Cannabis Compliance Board to oversee so-called “cannabis consumption lounges” there.

Members of the Interim Finance Committee “unanimously approved three items that will provide the [Cannabis Compliance Board] with funds to hire more staff, work with the state attorney general’s office to hammer out regulations, and direct cannabis revenue toward education funding,” according to the Nevada Independent.

The Independent reported that the committee “would direct $10.9 million to fund 23 new full-time employees at the regulatory agency,” which “would include positions responsible for cannabis lounge licensing, pre-opening and ongoing compliance checks, background checks, lounge suitability determinations and criminal investigations.”

Tyler Klimas, the executive director of the Cannabis Compliance Board, told the committee on Wednesday that the additional funding places the new businesses on track to open their doors early next year.

“All goes as planned, we’re looking at—at least the first quarter, or the first half of 2022,” Klimas said, as quoted by the Nevada Independent. “Not only to see the lounges open, but then also the first part is where we would start to realize that revenue.”

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Cannabis website seeks 'specialists' to get high and get paid

Cannabis-centred website Flower and Freedom has announced plans to hire three “Cannabis Effects Specialists."

Do you want to make US$1,500 ($1,918) and smoke free weed for a month?

Cannabis-centred website Flower and Freedom has announced plans to hire three “Cannabis Effects Specialists,” per a report from Newsweek, promising that they “will pay you to take cannabis!”

post on the website’s blog describes the ganja-filled gig in depth. The study will last for 30 days, and the company says that specialists will be provided with all the necessary cannabis and equipment to complete the trial, which ambiguously describes its aim as testing “theories” about the effects of the drug.

“We have a few different theories behind the pros and cons of casual cannabis use, and we want to provide more information to our community,” reads the blog. “We are aware that cannabis can affect people in different ways, and different dosages will have different effects, but we are keen to test some of our theories!”

Candidates must meet certain criteria to qualify. Applicant must be 21 years of age or older, be “willing to follow testing procedure” and possess “strong” English writing and communication skills. The blog also notes that applicants should have “no prior health conditions which might make it unsafe for them to participate” and must be “comfortable and able to attend video calls to recap their experiences, as well as fill out a verbal questionnaire.”

The company also specifies that although participation is not limited to U.S. residents, applicants must reside in a region where adult-use cannabis is legal.

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Legal Marijuana Shops Are Taking on the Black Market

After years of advocating for stronger policing of the illegal cannabis industry, some local legal cannabis operators are taking matters into their own hands. (Photo by Megan Wood)

On July 6, the dispensary chain March & Ash filed a lawsuit against former San Diego County Sheriff’s Capt. Marco Garmo and a long list of alleged co-conspirators. The lawsuit alleges violations of anti-racketeering, false advertising and unfair competition laws. One of the defendants is a local media outlet that regularly runs advertisements for illegal dispensaries.

The seeds for the civil action were planted in September 2020, when Garmo pleaded guilty in federal court to illegally trafficking firearms from his office in the sheriff’s Rancho San Diego station. Garmo was sentenced to two years in federal prison in March “for years of unlawful firearms transactions and for an array of corrupt conduct relating to unlicensed marijuana dispensaries operating in his former jurisdiction,” the U.S. attorney’s office wrote in a press release.

As part of his plea, Garmo admitted that he tipped off an illegal cannabis dispensary to an imminent search by other law enforcement officials. Called Campo Greens, it was owned in part by his cousin. The business avoided any negative outcomes from the raid thanks to the tip. Garmo also admitted to pressuring another illegal dispensary to hire his friend and co-defendant in the federal case, Waiel Anton, as a “consultant,” along with another person who had agreed to pay Garmo a kickback and worked for the county at the time. That deal ultimately fell through.

Garmo’s criminal case highlighted the struggle by local law enforcement, as well as lawmakers, to stamp out the same illegal cannabis market that he was part of. Though it’s difficult to quantify, California’s cannabis market — which is widely considered to be the largest in the world — totals $11.9 billion, a 2019 industry report claims. About $3 billion of that is legal and nearly $9 billion is not. The same report projects that, by 2024, California’s total market will be worth $13.6 billion, split into $7.6 billion legal and $6.4 billion illicit.

The reasons for this discrepancy are many, but stem from California being the historic home of cannabis cultivation in the United States. A mature and highly functional cannabis market has existed in the state for many decades, well before the passage of Proposition 215 in 1996, which legalized medical cannabis in California.

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County police issue advisory over marijuana laced with fentanyl

 

Concerns over a potentially dangerous blend of marijuana laced with the powerful narcotic fentanyl has prompted Glynn County Police to urge local pot smokers to destroy their stash.

County police narcotics officers report operations this week “have resulted in seizures of cannabis/marijuana laced with the highly addictive opioid Fentanyl,” the department said in a public health advisory issued Thursday afternoon. Fentanyl often contributes to drug overdoses when dealers lace it into other street drugs, typically heroin.

County police urge those who have recently bought marijuana on the streets to destroy it. Because Fentanyl can lead to “acute respiratory distress and even death,” police warned that marijuana laced with the narcotic carries “the potential for a fatal dosage.”

“We encourage persons who have acquired cannabis/marijuana within the past few days to destroy or dispose of it in a safe and environmentally friendly way that will not risk others to a potential exposure to fentanyl,” police said in the advisory. “Do not flush the substance as this will contaminate the water supply.”

Police reminded residents that a person cannot be charges for possession of any illegal drugs discovered as a result of the person seeking medical care for an overdose.

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Hopewell Township will temporarily prohibit recreational cannabis

Hopewell Township is prohibiting all six cannabis business class licenses – for now.

Members of the Township Committee adopted an ordinance prohibiting any cannabis class business from operating in the township during a virtual meeting held Aug. 16. The ordinance’s adoption is before the state deadline for municipalities to opt in or opt out of recreational cannabis.

Mayor Julie Blake, Deputy Mayor Courtney Peters-Manning, Township Committeeman Kevin Kuchinski, Township Committeeman Michael Ruger, and Township Committeewoman Kristin McLaughlin voted “yes” on the ordinance’s adoption.

“This is the only way we can control our own destiny, which is to opt out. If we do not opt out we have no control,” Mayor Julie Blake said.

The decision to prohibit all classes is temporary and makes certain that the township meets the state deadline of Aug. 21.

“To make sure that we meet our state deadline, this ordinance would opt the township out of all cannabis activities for now. The main objective of that is to meet the state deadline,” said Scott Miccio, township attorney from law firm Parker McCay. “If we do not meet the state deadline it will be forced upon the Township of Hopewell and the township would not have a choice of rolling the aspects it wants to opt into.”

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Portland firefighter alleged to have kidnapped man ‘to teach lesson’ for burglarizing his marijuana dispensary, records reveal

Over drinks with his alleged accomplice Saturday night, an off-duty Portland firefighter decided to “teach a lesson’' to a man who he had learned reportedly burglarized the marijuana dispensary he owned, according to police, prosecutors and state records.

So Douglas L. Bourland, 46, and Hong Dieu Lee, 42, drove to downtown Portland to find the alleged burglar, located him outside Ruth’s Chris Steak House, where Lee pistol-whipped the man and forced him into the black Range Rover that Bourland was driving, a probable cause affidavit says.
 
Bourland, together with Lee and co-defendant Edward Sherman SImmons, 24, then took their abductee to a marijuana farm in Estacada, where they hid him in a storage container, deputy district attorney Kate Molina wrote in the affidavit filed in court Monday.
Friends of the man kidnapped, who saw him forced into the Range Rover outside the steak house, called the victim’s father to tell him his son had been abducted.

Meanwhile, an Uber driver had called police at 10:39 p.m. Saturday and reported seeing a man forced at gunpoint into a black Range Rover near Southwest Taylor Street and Broadway. The man being forced into the SUV unsuccessfully tried to brace himself against the door frame to avoid being pushed inside the vehicle, the Uber driver told police, according to the affidavit.

The Uber driver followed the Range Rover to South Harbor Drive. It had no license plate but the Uber driver took a photo of the SUV and gave it to police, Molina wrote in the affidavit.
 
Friends of the kidnapped victim told police they had burglarized the Oregon Hemp House about a week earlier and stole marijuana from the business.
 
Police went to the marijuana business at 6767 South Macadam Ave. Saturday night. About 20 minutes after an officer arrived at the location, he spotted a black Range Rover that resembled the suspect vehicle driving a block north of the Oregon Hemp House and stopped it.
The victim of the alleged kidnapping was not inside the SUV, but police found a gun on the floorboard of the front passenger seat and blood on the inside of the rear driver’s side door, the affidavit said.

The Uber driver and the victim’s friends confirmed that the occupants of the stopped Range Rover were involved in the abduction, Molina wrote in the affidavit.

Police searched inside Oregon Hemp House for the man abducted but didn’t find him there either, according to the affidavit.

Lee, when interviewed by two Portland police detectives, said that Bourland had learned that a man had recently burglarized his business and had stolen marijuana, according to the affidavit.

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Gage Growth Announces Third Social Equity Grant Recipient, Margaeux Bruner of Holi Smokeables

DETROIT, Aug. 16, 2021 /CNW/ - Gage Growth Corp. ("Gage" or the "Company") (CSE: GAGE) a leading high-quality cannabis brand and operator in Michigan, today announced their third social equity grant recipient, Margaeux Bruner, Founder of Holi Smokeables, who will be awarded the grant for her product The Holi Flower, an exclusive hemp wrap cone.

"Michigan is a state that has been deeply impacted by the tragic effects of the War on Drugs. Social equity initiatives like Gage's generous grant program provide Black-owned businesses with a more level playing field to compete with deep-pocketed operators in their community," said Bruner. "We are grateful to receive this grant from Gage in order to bring unparalleled and innovative quality hemp products and accessories to the Michigan market."

Bruner founded Holi Smokeables in December 2020 and will launch the Holi hemp wrap cone in August. The company specializes in sustainable hemp paper products and accessories that honor the ethos of the flower. Prior to founding Holi Smokeables, Michigan's Attorney General, Dana Nessel, selected Bruner to serve on the state's Marijuana Legal Workgroup, which worked to ensure that the state's marijuana proposals and regulations are fairly, equally and appropriately implemented. Bruner also previously served as the Commissioner of the Impaired Driving Safety Committee, representing qualified and registered patients. During the 2018 Coalition to Regulate Marijuana Like Alcohol campaign, Bruner served as a Designated Speaker and Strategist on behalf of the Marijuana Policy Project. She will be speaking at the National Cannabis Festival on August 28, 2021, as well as the NECANN Boston event on September 12, 2021.

"Our social equity program is committed to not only making Michigan's cannabis industry more accessible to entrepreneurs but also amplifying the exceptional talents that make up our business community," said Fabian Monaco, CEO of Gage. "Margaeux is a tremendous business leader, and we are confident in her ability to leverage this grant to build Holi Smokeables into an impactful brand."

"We are thrilled to name Margaeux Bruner as our third social equity recipient," said Sydney Bowden, Community Coordinator at Gage. "In addition to her company being an asset to the retail sector, Bruner has been a tireless advocate for social equity in cannabis and in Michigan. We look forward to watching her grow this new venture and supporting other businesses like hers through our grant efforts."


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Nobody Seems to Know If Delta 8 Is Legal in Arizona. But That Doesn't Mean Nobody's Selling It.

Individual consumers in Arizona seem to be safe in possessing it. The Smart and Safe Act that voters approved last year allows people 21 and older to legally have five grams or less of any marijuana concentrate. That includes a Delta 8 gummy or vape cartridge.

The first thing to know about the increasingly popular cannabinoid called Delta 8 THC is that, unlike CBD, it will get you high.

How high? The internet is replete with articles and videos that attempt to detail and describe the difference between a Delta 8 buzz and that of normal marijuana, which contains Delta 9 THC. The overall verdict is that Delta 8 won't get you as intensely high as normal Delta 9 weed. Some estimates declare it 55 to 75 percent as potent as Delta 9. This has led people to call it "marijuana lite" or market it as a type of pot that provides a more clear-headed, less-impairing buzz.

The second thing to know about Delta 8 is that its legality is complicated, much like the cannabis plant from which it's extracted.

But business operators selling Delta 8 could be taking a risk. Due to its unforeseen rise in popularity over the last year, state and federal laws are ill-equipped to deal with this new chemical compound.

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Study Shows Cannabis Consumers Are Successful, Motivated, Health-Conscious: Snoop Dogg Weighs In

Written by: Javier Hasse

The long-standing, negative stereotypes about cannabis consumers have contributed to a decades-long stigma that lingers to this date, even as legalization spreads across the world while birthing one of the fastest-growing industries of our time.

But new data out today, shared exclusively with Forbes ahead of its official release, aims to erase these harmful stereotypes forever. 

Clearing The Air

Cannabis tech company dutchie recently conducted a study of 5,000 adult cannabis consumers from the U.S. and Canada, seeking to provide a more accurate understanding of the modern cannabis user. The data revealed that, contrary to the outdated “Dazed and Confused” depiction, today’s cannabis consumers are successful, motivated and health-conscious people. 

“I smoke cannabis, advocate for it on a personal level, but I'm also an investor and entrepreneur. The opportunity in cannabis is clear, and this data highlights that consumers are highly educated, with more buying power than these stereotypes would have you believe,” Snoop Dogg, co-founder of Casa Verde Capital, an investor in dutchie, commented when prompted about the results.

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How to store and keep cannabis edibles fresh

Edible candies last longer than chocolate, so it’s important to store each in the right place.

Edibles are fun and can be delicious, producing strong highs that usually last for long periods of time. When used correctly, edibles can produce highs that are manageable and perfect for daytime use.

Still, since edibles are food, it’s important to know how to preserve them for best flavour and effect. Here’s how to store edibles and keep them as fresh and delicious as possible.

 

Store in an airtight container and in a cool space

Edibles vary greatly in flavour and type. Edible candies last longer than chocolate, so it’s important to store each in the right place.

Candies and gummies may have a coating of sugar, which helps to extend their shelf life. As long as exposure to air and temperature is controlled, these edibles should last for a good amount of time, perhaps six to nine months, with the harder the candy, the longer the shelf life.

The fridge is always an option for storing edibles, likely adding a couple extra months to their shelf-life. /
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Local café offers hemp-infused meals as option for customers

FORT MYERS, Fla. — A local cafe and shop is jumping into a growing trend by incorporating hemp and CBD into its dishes.

“You can really make pretty much anything and you can infuse the CBD or the hemp hearts,” said Head Chef and Kitchen Manager of Seed & Bean Market, Tika Saunders.

Saunders explained that one obstacle while working with hemp and CBD is making sure the temperatures of each dish remain within a certain range.

“You don’t want to go above…well between 320 and 356. I for one, I prefer to go low and slow,” Saunders said.

If you overheat your food, she said there’s a chance some of the chemicals from the hemp or CBD could be released.


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Get the munchies with cannabis ice cream

We all scream for cannabis ice cream?

In the latest twist on the sweet treat, Boston-based ice cream brand Emack & Bolio’s partnered with cannabis operator MariMed to create cannabis-infused ice cream. And yes, it will give you the munchies.

The duo will “create a line-up of cannabis-infused vegan and dairy ice cream in outrageous flavors.” The ice cream will contain the same whole-plant cannabinoid and terpene formulations found in MariMed’s products like K Fusion and Betty’s Eddies.

“This partnership is gonna ROCK,” said Bob Rook, CEO and creator of Emack & Bolio’s in a press release. “The combination of our unique flavors with MariMed’s cannabis expertise is a natural.”

The products are expected to debut in Massachusetts this year followed by more launches in other legal cannabis markets.

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Hemp milk claims to be the greenest yet – but is it any good?

’m sitting in my kitchen, about to try my first sip of a milk that is vegan, sequesters carbon and increases biodiversity. Dairy milk has a high carbon footprint. Soy is linked to deforestation, almond to high water use. But how does the new kid on the scene – hemp seed milk – measure up for taste?

An Innovative Farmers project coordinated by the Soil Association is investigating how industrial hemp production could aid the transition to a low-carbon economy. In collaboration with scientists at Cranfield University and the British Hemp Alliance, research will quantify the environmental benefits of growing hemp. In farm trials that launched last month, five farmers are helping to investigate this plant’s ability to sequester or store carbon, improve soil health and increase biodiversity.

“Hemp could be a very valuable tool, but the UK is currently behind the curve internationally and there’s a distinct lack of data,” says Nathaniel Loxley, the Innovative Farmers project coordinator and co-founder of the British Hemp Alliance.

In theory, hemp has many potential benefits as a crop from an environmental perspective. It does not need pesticide chemicals or much water input, and hemp roots grow up to 3 metres deep, so they could help improve soil structure and nutrient levels, potentially leading to greater yields in follow-on crops.

“From a nutritional perspective, hemp seed milk ticks all the boxes. It’s low in saturated fats, there’s no sugar or cholesterol, it’s high in polyunsaturated fatty acids, and provides a really strong source of omega 3,” says Ben Cooper, Good Hemp’s brand manager. Cooper explains that whole hempseed hearts are processed “with some wizardry” to produce a cream, rather than an oil like other plant-based dairy products, to make this milk.

A group from Innovative Farmers listen to a talk at a hemp facility in east Yorkshire
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Tokyo 2020: How Cannabis Has Changed The Olympics Games

It’s been a long road, but the Olympic torch finally landed in Japan on 23 July. The latest edition of the Games has been so mired in difficulty that many feared it might not go ahead, with COVID-19 causing seemingly insurmountable logistical issues. It’s also seen its fair share of controversies, with the conversation around cannabis chief among them.

The 2020 Games in Tokyo is effectively the first in which professional athletes have been allowed to use cannabis-based products while preparing for the competition. CBD use among professional athletes has been allowed by the World Anti-Doping Agency (WADA) since 2018, and it’s becoming increasingly popular.

In this article, I’ll explore the growing role that cannabis-based substances can play in sports, the main regulatory barriers in the way of development, and the exciting opportunities that may arise as cannabis in sport becomes normalised.

The athletic case for CBD

In the run up to this year’s Games, a growing procession of athletes have endorsed the use of CBD-based products. Although some of these endorsements are facilitated by sponsorship deals between athletes and CBD manufacturers, it’s without a doubt that stars across different disciplines are taking advantage of cannabinoids.

The list of advocates includes a number of top-tier athletes: from world record-holding sprinter Micheale Frater and golf star Catriona Matthew, to the NFL’s Rob Gronkowski and Eugene Monroe, heptathlete Chari Hawkins and former boxer Mike Tyson.


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How are recreational marijuana sales doing after six months?

In January 2021, recreational marijuana became legal in Arizona thanks to the passage of Prop 207 in November 2020. In the months since, dispensaries have opened their doors to recreational marijuana sales and proved to be a powerful economic engine.

“It looks like Arizona is set to hit the $1 billion sales mark at the end of the year, which is huge in comparison to other states in their first year of recreational sales,” says Greta Brandt, president of The Flower Shop, mentioning that Colorado took about two years to do the same. Taxes collected from these transactions have added $75 million to the state’s coffers to date.

But besides increasing tax revenues, is Prop 207 on track to achieve its stated goals after six months of legalization?

Unlocking an Industry

Before marijuana was legalized for recreational users ages 21 and older, Arizona voters approved Prop 203 in 2010 which created the state’s medical marijuana (MMJ) program.

“The Arizona Department of Health Services has run a wonderful, tight-knit MMJ program, and they’re doing the same for recreational. They shut down rogue operators and are trying to regulate that side of the industry very seriously,” Brandt contends.


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Neptune Launches Mood Ring Cannabis Flower in Alberta

Alberta marks the 4th province, in addition to British Columbia, Ontario and Quebec, where Neptune Sells its Branded Cannabis

LAVAL, QC, Aug. 2, 2021 /PRNewswire/ - Neptune Wellness Solutions Inc. ("Neptune" or the "Company") (NASDAQ: NEPT) (TSX: NEPT), a diversified and fully integrated health and wellness company focused on plant-based and sustainable lifestyle brands, today announced it launched its  Mood Ring branded cannabis flower in the province of Alberta.

"I am pleased to announce that we have officially launched our Mood Ring Florida Citrus Kush flower in the province of Alberta, which has been very well received by consumers in other provinces," said Michael Cammarata, Chief Executive Officer and President of Neptune. "This is another step in the transformation of our cannabis business from a slow-growth, low margin extraction business to a high growth, higher margin branded CPG business."

The Alberta launch marks the fourth province, in addition to British Columbia, Ontario and Quebec, where Neptune Wellness now sells its cannabis products under its Mood Ring and PanHash brands. These four provinces account for more than 80% of Canadian cannabis retail sales and provide Neptune Wellness access to more than 2,000 retail cannabis stores in the Canadian market.

With every purchase of our Mood Ring flower products, a portion of the proceeds are donated to the planting of a tree through our partnership with One Tree Planted. The Company expects to launch new Mood Ring and PanHash branded products across its licensed Canadian footprint throughout the coming year. For more information, please visit https://moodring.com or https://panhash.com.

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Covid Made Consumers Want More Pot, For Less

Even as Americans fork out more cash for upscale forms of caffeine and alcohol, there’s one thing they increasingly want in bulk, for cheap: marijuana.

In Tilray’s fourth-quarter call last week, Chief Executive Officer Irwin Simon said that Covid-19 prompted more people to shop for marijuana online, and that worked against premium brands. That contrasts with the “premiumization” trend of consumers trading up to higher-priced products that companies including Molson Coors and Starbucks talked about in earnings calls last week.

Tilray isn’t the only one noticing: A Stifel survey of almost 500 marijuana users across the U.S. and Canada came to the same conclusion.

“Yes, there will be some room for brands that differentiate themselves on quality, but this is a price-sensitive category,” Stifel analyst Andrew Carter told me in a phone interview about the study, which was published last week.

Stifel’s survey found that price, potency and quantity were the top factors that influenced cannabis shoppers. Carter also observed that there was a high level of turnover in terms of which brands were most popular during Covid-19, as shown through data from cannabis data tracker Headset. This shows that consumers are still largely searching for brands and products to latch onto.

Headset analyst Cooper Ashley said there was also a trend toward buying cannabis flower in larger package sizes during the pandemic. “This indicates increased consumer price sensitivity, because the average price per gram of larger package sizes was (and still is) much lower,” Cooper said in an email. “Customers were finding value by purchasing in bulk.”

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No hangovers or beer bellies: Cannabis firms try to woo booze drinkers

Major beer companies are investing in THC-infused drinks, but the sector represents less than 2 percent of the overall $20 billion marijuana market.

The cannabis industry has mastered the art of selling pot-infused brownies, gummies and even popcorn. But it’s struggling to boost a potentially lucrative market that centers on persuading Americans to drink their weed.

Rather than rolling a joint or puffing on a vape, some of the largest cannabis companies in North America see a multibillion-dollar marijuana beverage industry waiting to be tapped as states increasingly embrace legal weed.

“This is a product that they're going to be very comfortable consuming,” said David Culver, vice president of government relations for Canopy Growth Corp., which is the top seller of cannabis drinks in Canada. “They don't want to smoke it. They don't potentially want to vape it. But consuming it as a beverage is something that they can do.”
 
The universe of cannabis beverages is already large and seems to grow by the day: seltzers, wines, beers, teas, colas, cocktails. Many of the world’s biggest beer companies — Anheuser-Busch InBev, Pabst Brewing Company, Constellation Brands — have invested in cannabis drinks. Craft brewers like Lagunitas Brewing Company in California and Atlanta-based SweetWater Brewing Company are also getting into the business.

And there are some promising signs for the industry.

Most marijuana drinks have negligible calories, and the products pose little risk of a hangover. Cannabis beverage sales in the U.S. are expected to hit $421 million this year — more than double 2019 figures, according to Brightfield Group, which tracks the industry, and double again to nearly $1 billion by 2025. Yet the beverage sector is less than 2 percent of the larger $20 billion legal weed marketplace.

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