While the COVID-19 pandemic upended release plans for many movies big and small, it did make the subject matter for some even more relevant.

Take “Freeland,” an indie film about a longtime marijuana farmer whose business model and sole source of income is being threatened by legalization. “Freeland” explores how people cope when their entire way of life is turned upside down overnight, and a global pandemic adds an extra layer of resonance to its story.

“It is about a woman who has worked really hard her whole life, and she’s about to lose everything through no fault of their own,” said Krisha Fairchild, 70, who plays Devi, the marijuana farmer in “Freeland.”

“To me, the fact we couldn’t do our festival run in theaters was so symbolic because the world was going through something on a much larger scale.

“People may not have had something to relate to before, but now they do. That for me is the most important message of our movie, that those things can happen, and then it happened to the whole rest of the world.”

It is easy to assume marijuana cultivation began in fairly modern times.

Cannabis, in all its forms, is more prevalent and accessible than ever before in the U.S. Still, it often seems that many are unaware of weed’s story, with some thinking the plant had no relevant history before the 1900s.

Cannabis dates back thousands of years

It is easy to assume marijuana cultivation began in fairly modern times. However, the first recorded use of cannabis dates back thousands of years before the United States was even an idea.

There are numerous stoner-approved products on the market that could make a bigger impression than ever expected.

With holiday season fast approaching, it’s fair for people to wonder what gifts would make perfect surprises for the cannabis enthusiast in their lives.

Even though cannabis is legal in many locales in the U.S., no one wants to obnoxiously reek of weed whenever carrying it from point A to point B.

That’s when having a smell-proof container could certainly come in handy. Having something to safely stash cannabis that locks the smell in could avoid attracting unwanted attention, making it a must-have for stoners who take their goods to-go from time to time.

Another must-have tool in the arsenal of weed aficionados is a grinder that can be easily transported.

Now, the next time you’re in the middle of a smoke session with friends and the munchies hit, you can offer an explanation behind why it’s happening.

Having access to your favorite meals or snacks is essential to any successful session.  Most people are familiar with the concept of getting the munchies after consuming marijuana, but why they occur still remains a mystery to many.

Even though the munchies may seem like one of life’s unsolved mysteries, there are a few scientific reasons that can explain what causes it. Here are a few factors that help explain why people get the munchies after consuming marijuana.

The Role Sleep Plays in Bringing on the Munchies

Want to keep the munchies at bay? You may want to make sure you get enough sleep.  Numerous studies attribute an increase in appetite to a poor sleep schedule.

“We found that sleep restriction induced qualitative changes in food intake, biasing choices toward energy-dense options, without altering total calorie intake,” wrote researchers, adding that, “Our results further elaborate on the effects of sleep deprivation on the human brain, suggesting that neural processing of odors is enhanced in primary olfactory brain areas after sleep restriction.”

Taking this into consideration, getting a full night’s rest could be instrumental in helping to ward off the munchies.

Cannabis, in all its forms, is more prevalent and accessible than ever before in this country. Still, it often seems that much of its story is mysteriously unknown. Health studies are still very new, and it sometimes may seem that the plant had no relevant history before the 1900s.

As cannabis becomes more prevalent, perhaps it’s time to discover the lesser-known facts about this iconic plant to help understand what exactly makes cannabis so interesting and important. Here are eight fun facts you may not have known about this elusive organism we call weed.

Cannabis Dates Back Thousands of Years

It is easy to assume marijuana cultivation began in fairly modern times. However, the first recorded use of cannabis dates back thousands of years before The United States was even an idea. 

Cannabis was mentioned in the sacred Hindu texts known as The Vedas, estimated to have been produced around 2000 to 1400 B.C. Woven hemp fibers were even discovered at a burial site in Taiwan that date back 10,000 years.

As marijuana becomes legal for recreational use, its retail popularity is skyrocketing. In the last few years, marijuana dispensaries have become more plentiful than Starbucks and even McDonalds in some areas.

We’re now armed with more facts about marijuana than ever before, but a lot of misinformation continues to circulate. Here are some untruths you should be aware of.

As marijuana becomes more mainstream, so do   myriad myths and legends. Fallacies and untruths about marijuana have existed as long as its opponents have. The main difference between then and now, however, is legalization and popularity.

Increased data and newly-funded research have given birth to scientific findings that help shed light on how marijuana actually affects people and society. As weed becomes legal and the states that legalize it continue to operate normally, many skeptics are starting to realize some of the great myths of marijuana are just that — myths.

Marijuana Use Causes Cancer

The research and study of how marijuana affects or contributes to cancer is still very new and inconclusive overall. Although marijuana has proven to be a helpful therapy for those undergoing cancer treatment, whether or not marijuana causes cancer is still up in the air.

Weed Is Not as Potent as It Used to Be

There is a common rumor, sometimes spoken among more senior generations, many of whom are reformed marijuana users, claiming the potency of marijuana has decreased. There is no denying the way cannabis is grown in this country has changed a great deal. 

Marijuana was illegal and often farm-grown in the 1960s, and today it is a multi-billion dollar industry in the United States.

Over the course of the past decade, the public perception of adult recreational cannabis use has shifted dramatically.

Ever since Colorado legalized marijuana for recreational use back in 2012, it’s been no secret that it could create a financial windfall for both cannabis businesses and the state itself.

A decade later, multiple other U.S. states have followed in the footsteps of the Centennial State in allowing their citizens to purchase cannabis in a manner similar to alcohol or liquor.

People are seeking new alternatives to alcohol

No one has been caught more off guard by the high demand for cannabis products than beer, wine and liquor companies. Sales tax revenue for alcohol has been surpassed by those of recreational marijuana.

According to David Feldman, CEO of Skip Intro Advisors, a strategic consulting firm for up-and-coming cannabis brands, there are numerous reasons why tax revenue for cannabis has surpassed alcohol.

One of Thailand's major fast food chains has been promoting its "Crazy Happy Pizza" this month, an under-the-radar product topped with a cannabis leaf. It's legal but won't get you high.

Veterans of the backpacker trail, familiar with the legendary pizza parlors of neighboring Cambodia's capital Phnom Penh that offer powerful marijuana as an optional condiment, might feel downright cheated.

"Of course, they cannot get high," Panusak Suensatboon, general manager of The Pizza Company, said in an interview this week. "It's just a marketing campaign. and you can taste the cannabis and then if you have enough, you maybe get a bit sleepy."

The Crazy Happy Pizza is a mashup of toppings evoking the flavors of Thailand's famous Tom Yum Gai soup along with a deep-fried cannabis leaf on top. Cannabis is also infused into the cheese crust and there's chopped cannabis in the dipping sauce. A 9-inch pie costs 499 baht (about $15). Customers preferring a do-it-yourself variety can choose their own toppings, with a 100 baht ($3) surcharge for two or three cannabis leaves.

In recent years, a kind of middle-ground product has emerged: cannabidiol, or CBD, a chemical found in cannabis that can be processed into what is touted as a cure-all medicine. CBD can be separated out from tetrahydrocannabinol — THC — the chemical in cannabis that produces marijuana's high.

Health officials in Connecticut are issuing a warning about fentanyl-laced marijuana which is being eyed in a rash of overdoses throughout the state.

Since July, 39 overdoses requiring the use of naloxone for revival have been reported. In each of the cases, the person involved said they had only smoked marijuana, but officials said they exhibited opioid symptoms.

“This is the first lab-confirmed case of marijuana with fentanyl in Connecticut and possibly the first confirmed case in the United States,” said Department of Public Health Commissioner Dr. Manisha Juthani.

A new cannabis film documentary entitled Lady Buds, releasing this weekend, explores the lives and challenges of female business owners.

The cannabis industry has heavily benefitted from niche documentaries, which present a professional way to educate viewers about the stigma of cannabis, its history on the War on Drugs or its effectiveness as a medicine. Films such as WEED (2013), featuring CNN’s Chief Medical Correspondent Sanjay Gupta, who opened up the conversation about medical cannabis to the nation. Weed the People (2018) explores the effectiveness of medical cannabis for children. Grass is Greener (2019) examines the history of music and its depiction of the War on Drugs.

Now it’s time to enjoy a new cinematic adventure in the form of Lady Buds—a unique perspective about female cannabis business owners from all walks of life.

High Times conducted an exclusive interview with Director, Producer and Writer Chris J. Russo in the High Times’ November Issue, aka the Women’s Issue, where she offered an inside look at her film and what kind of experience it presents to audiences. According to Russo, Lady Buds is the first of its kind—and it all began with a statistic about women in the industry that stuck with her. A few key studies have produced some shocking data about women in the industry, or lack thereof.

This low-risk activity, which has increased in popularity during the pandemic, may be your new go-to fitness exercise.

Walking is one of the world’s most common, no-gear-required activities. Aside from carrying us from point A to point B, walking is also a form of exercise that everyone can commit to, no matter their age or fitness level. According to CNN, hiking, an activity that’s becoming increasingly more popular, can burn even more calories.

Walking and hiking are two very similar activities. Like most cardio workouts, they boost bone and heart health, improve your balance, and strengthen your core. The main difference between the two is the level of energy they demand, with hiking, an activity done in nature and usually accompanied by changes in the ground in terms of terrain and elevation, gaining the upper hand.

“Walking is one of the best workouts for heart health for all ages, including those with heart problems and conditions,” said cardiologist Dr. Fahmi Farah. “Hiking is also heart-healthy and provides a higher calorie burn in a shorter amount of time.”

Both activities are healthy and good for helping you manage stress. Hikes are usually more strenuous, burning more calories and distracting you more from the problems of your everyday life.  The fact that hikes tend to put you in close contact with nature is also a perk, with studies linking happiness with surrounding yourself with nature.

With much to be thankful for, industry experts appeared optimistic about continued progress through 2021 and into the new year.

Cannabis operators tell Benzinga that there is much to be thankful for as the United States heads into Thanksgiving this year.

Dozens of sources cited a range of subjects they’re thankful for, including the eroding stigma against the plant, growing sectors and state marketplaces and improving tech. Some brought up subjects that included the industry’s growth, advancing legislation and their community.

Matt Hawkins, managing partner of Entourage Effect Capital and Interim CEO of Harborside Inc., said he is thankful to see the industry grow into a sophisticated, professional space that he’s happy to help scale.

U.S. sales are slated to reach $26 billion in 2021, according to Marijuana Business Daily.

With the COVID-19 pandemic ongoing, several noted that legislative and consumer growth is that much more impressive. They credit the public’s increased cannabis use as a critical component.

With much to be thankful for, industry experts appeared optimistic about continued progress through 2021 and into the new year.

Cannabis operators tell Benzinga that there is much to be thankful for as the United States heads into Thanksgiving this year.

Dozens of sources cited a range of subjects they’re thankful for, including the eroding stigma against the plant, growing sectors and state marketplaces and improving tech. Some brought up subjects that included the industry’s growth, advancing legislation and their community.

Matt Hawkins, managing partner of Entourage Effect Capital and Interim CEO of Harborside Inc., said he is thankful to see the industry grow into a sophisticated, professional space that he’s happy to help scale.

U.S. sales are slated to reach $26 billion in 2021, according to Marijuana Business Daily.

With the COVID-19 pandemic ongoing, several noted that legislative and consumer growth is that much more impressive. They credit the public’s increased cannabis use as a critical component.

The adult-use of recreational marijuana is a fast-growing market, and non-alcoholic beverages have an even more meteoric rise.

In places where recreational cannabis is legal, THC-infused beverages often share shelves with beer, wine and other drinks. But, should alcoholic beverage producers worry about competition from weed-infused beverages? Experts in these industries answered these questions in a recent report published by winemag.com

Colleen McClellan, regional director of client solutions for Datassential, a leading food and beverage insights platform, expects business opportunities in the THC-infused drinks space. “I think as more states relax the regulations, we will continue to see an increase in interest and use,” said McClellan, who is a trained sommelier.

The data expert highlighted that “there are consumers who enjoy the use of cannabis or THC-infused products, as it provides a functional benefit without the hangover effect” and stressed the centrality of marketing in driving consumers to dispensaries. “Weed has never been so bespoke. You can choose the strain, strength and method of consumption as you would a bag of coffee beans.”

Michelle Mendoza, head grower at Sweet Flower, a California dispensary, said, “I think the most interesting development for infused drinks as of late is the expansion of minor cannabinoids that are being featured in these drinks. We are only going to continue to see more of these minor cannabinoids as the star of the sector.”

Berner once had his own business account on Instagram blocked.

Rapper and cannapreneur Berner has teamed with Weedmaps to give people a place to feature cannabis on social media without fear of getting shut down. According to Ganjapreneur, the rapper who founded the Cookies brand and stores reports that Facebook and Instagram have been cracking down on cannabis-related posts by closing multiple accounts. That leaves the providers and their followers out of touch, potentially having a negative impact on businesses both now and going forward.

Being blocked out in part provided the rapper-turned-cannabis entrepreneur with the push he needed to pursue the new network.

Teaming with dispensary review site Weedmaps, the idea is to level the playing field by making the “Instagram of Marijuana,” a safe destination for cannabis businesses, key figures and enthusiasts.

In a tweet earlier this month, Berner asked, “Are you sick [of] being silenced ?? Have you lost your account for posting weed ?? Don’t worry … me & @weedmaps have something special in the works.”

It can take a while to feel the effects of edibles, but there are a few tricks that can help you get your desired results faster.

It’s a crapshoot with edibles. You never really know if you’ve consumed enough of them, because their effects don’t hit you until you’ve waited at least an hour after you’ve consumed them. This often results in the common scenario of inhaling an entire batch of delicious pot brownies only to spend the remainder of the day rocking yourself back and forth. Unlike other forms of cannabis that get you high within the hour, edibles require patience, timing, and the correct dosage, which is a lot to ask of someone who’s never had experience with them.A lot of people stop themselves from enjoying the perks of infused food products because of the long wait time and their unpredictability. While these challenges are adaptable and manageable, there are some ways of making edibles affect you faster. Here are a few options worth considering.

One of the most interesting developments within the cannabis industry are fast-acting edibles, designed to bypass the wait time. Known as “rapid delivery,” these edibles are being developed by companies who claim that you’ll start feeling their effects within 15 to 20 minutes.In an interview with Forbes back in 2017, Peter Barsoom, founder of cannabis company 1906, explained that his company began to make rapid delivery edibles thinking about people who didn’t have six hours to wait around for their edible to hit, aka, everyone who’s not consuming an edible on a weekend. This new formula allows edibles to “bypass the stomach and get into the small intestine faster,” through a process called proprietary lipid microencapsulation.

Sublingual Edibles

A trick savvy consumers can try is to purchase edibles that melt — like chocolate or mints — and then placing it under their tongue. Instead of waiting for the edible to make its way down the digestive track, this sublingual method allows the THC to be quickly absorbed by the bloodstream, much like a tincture or oil, which are among the quickest way to absorb THC. 

Tougher to hack, but just as important, is the speed of your metabolism. Although increasing it won’t be possible within a short span of time, over the long run, you can work on speeding up your metabolism by consuming enough calories, drinking water, working out, and getting plenty of sleep, which will also likely result in a healthier body and mind. There’s a lot of perks associated with edibles, not only because you’ll stop ingesting smoke and vapor. Edible highs are strong and can be fun, especially when people learn how to manage them. Still, if you’ve never tried them, don’t be intimidated by the newness of edibles. In order to see for yourself how they work and if they’re the right fit for you, you’ll just have to experiment.

Heirloom Pet Products recently announced it has partnered with Crystal Coast Pets to expand distribution in the United States. Crystal Coast Pets will provide Heirloom’s water-soluble hemp-based pet supplements to independent retailers in North Carolina and South Carolina.

“Crystal Coast Pets is a great fit for Heirloom Pet Products because they are very passionate about offering retail customers high-quality, differentiated pet product solutions,” said Jason Lysak, founder and chief executive officer at Heirloom Pet Products. “…Great distributor partners like Crystal Coast Pets are critical for Heirloom’s continued growth and help offering educational resources to independent retailers on the new standard of CBD for pets so they can share the differentiating benefits to the pet-loving customers they serve.”

Recreational cannabis sales begin in less than two months in half of Montana’s counties. Regulators and retailers alike are scrambling to finalize last minute details before that January 1st deadline.

It’s another busy morning at Missoula’s Greenhouse Farmacy. The dispensary’s staff is picking dried bulk marijuana flower out of a large plastic storage container, pre-weighing and packing it for sale in small aluminum containers.

“I feel like I’m in a hamster wheel. It’s constant," Greenhouse Farmacy co-owner Brian Monahan says.

He says the cannabis industry is intense under the best of circumstances, but especially now with recreational sales on the horizon. Monahan is preparing his medical marijuana dispensary to join the new marketplace for the first legal sale of recreational cannabis to adults 21 and over. Monahan estimates his sales could triple next year. To prepare, he’s ramping-up production, updating floor plans, installing new sales kiosks and improving parking accommodations.

"It’s almost just like a marathon runner at the end of a marathon. It’s like, just a couple more miles and it’s there.”

This means marijuana sales can look different county by county.