How the industry's challenges and regulations are really opportunities
Lauren Carpenter has over a decade of experience building prolific teams and leading successful strategy for some of the most diverse business coalitions and campaigns in California, including dozens of Fortune 50 companies.
Before Carpenter co-founded cannabis retailer Embarc, she served as chief strategy officer for Sweet Flower, and director of government affairs for Western states at MedMen. Carpenter brought her extensive cannabis experience in government, regulatory, public and community affairs to Embarc and into her role as CEO. Carpenter has become a trusted advisor to elected officials and continues to work with government agencies throughout the state and across the country to implement thoughtful cannabis regulations within communities to create mutually beneficial operations.
We spoke with Lauren for our Higher Calling series, where we chat with leaders in the cannabis space.
Lauren, tell us...
Where you grew up, and where you live now.
I was born in San Francisco and my earliest memories are in the city, but I spent my childhood beginning at about 5 years old in Sacramento. Like many 18-year-olds, I left for college swearing I'd never return to my hometown. Fast forward and I'm back in Sacramento, as my pre-cannabis career was in public affairs on legislative issues, and living here now allows me to travel to any of our stores and be home in time to sleep in my own bed that night.


