Serra is one of a handful of companies diving into the skyrocketing edibles market.
While basement chemists and chefs continue to elaborate on edibles, the market is looking toward “drinkables” as the next frontier in catching a high.
Any college student can bake pot brownies. A few A-plus local food pros, however, have set their goals much higher.
Since edibles don't produce any smoke or smell, they are quickly being adopted by people who prefer discretion.
Forays into cannabis cookery.
You could call it the year of the cannabis consumer: retailers finally focus on UX, celebrities cater to enthusiasts, media outlets clamor for attention and a more refined world of edibles and concentrates has emerged.
The first time cannabis chocolatier Vanessa Lavorato tried a marijuana-infused edible, it was on 4/20, the national cannabis-culture holiday, and she was at a celebratory gathering in Santa Cruz.
By the time his acting career had slowed, Perry Anzilotti had already learned how to extract THC from cannabis so that it could be used for cooking.
"User-friendly" is not a word we hear often when describing marijuana edibles.