Athletes Shed Stoner Image at 420 Games - Cannabis News

The event is the brainchild of Jim McAlpine who came up with the idea more than two years ago as a way to "de-stigmatize the millions who use cannabis in a healthy and responsible lifestyle."

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Meet the Latest Breed of Proud Potheads: Weed-Loving Jocks – Marijuana News

Thanks to winter-sports entrepreneur Jim McAlpine, weed jocks now have their own national series of events, the 420 Games.

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Marijuana marathon races look to break stoner stigma

Two race participants celebrate their finish at the Saturday 4.2-mile race. Image: 420 Games via MarketWatch
Kathleen Burke ~ MarketWatch.com ~
 
Marijuana users on the west coast are running, or walking, away from the popular image of the Jeff Spicoli-like pot smoker.
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Cannabis technology, media fuse at first-ever New West Summit

Image of cannabis extractors at a trade show
 
Cannabis and technology — two of the Bay Area’s biggest exports — are about to become even more intertwined.
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