The event is the brainchild of Jim McAlpine who came up with the idea more than two years ago as a way to "de-stigmatize the millions who use cannabis in a healthy and responsible lifestyle."
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Thanks to winter-sports entrepreneur Jim McAlpine, weed jocks now have their own national series of events, the 420 Games.
Kathleen Burke ~ MarketWatch.com ~
Marijuana users on the west coast are running, or walking, away from the popular image of the Jeff Spicoli-like pot smoker.
Cannabis and technology — two of the Bay Area’s biggest exports — are about to become even more intertwined.