PHOENIX – An MMA event at Celebrity Theatre is not unusual. Pairing that competition with a cannabis expo is.
That was the case Saturday when promoter RUF 44 hosted “RUF, Puff & Rumble, the first time the two industries have collided in the Valley.
Marijuana and sports have often had a precarious relationship. Within combat fighting, various state commissions have looked down on the plant in years past, handing out suspensions of up to five years for repeated positive tests of THC, the psychoactive property within marijuana. Times have changed however, as the Arizona State Boxing & MMA commission adopted the UFC model of testing, allowing fighters to consume marijuana freely until fight day, making more events like RUF 44 possible.
Dr. Joel Lopez, the CEO and Founder of RUF Nation, first thought of teaming MMA and marijuana two years ago but his vision finally came into fruition once Trap Culture Promotions, a local organization promoting cannabis-related events, reached out to Lopez. From there, the two sides met and turned what was once an idea into a reality.
“So I went to their office. First we passed around a good smoke. Alright, what’s up? And they’re like, `We got an idea,’” Lopez said. “This is what we do. We go to social events, mainstream events, and we provide an event itself. They go to like arcades and just provide full consumption areas. I’m like, what? Holy crap. I got it: RUF, Puff & Rumble.”