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Emerging From Shadows, Pot Industry Tries to Build Brands – Marijuana News

Leafs by Snoop packaging. Image: Pentagram

The celebrity endorsements are just the latest attempt to add cachet to a line of weed. Snoop Dogg calls his eight strains of weed "Dank From the Doggfather Himself."

Nelson's yet-to-be-released line says the pot is "born of the awed memories of musicians who visited Willie's bus after a show."

The pot industry's makeshift branding efforts, from celebrity names on boxes of weed to the many weed-themed T-shirts and stickers common in towns with a legal marijuana market, show the industry taking halting steps toward the mainstream.

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Kristen Wyatt ~ Associated Press ~

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