It’s the first high-end fashion brand that has entered the cannabis market, which is currently valued at around $6 billion, but is expected to reach $146.4 billion by 2024 as more states move to legalize it.
As the cannabis market broadens to include the minivan segment of the population, luxury brands like Barneys are hoping to take up the mantle of cool in the cannabis space.
Sherbinskis, a favorite in hip-hop circles, is opening a store in Los Angeles that will sell fashion, along with cannabis.
"What we’re most excited about is the branding landscape in cannabis.”
The apparel industry is increasingly being scrutinized for its sustainability (or lack thereof), from raw materials use through manufacturing all the way to retail.
Beyond treating weed as a wellness product, these businesses are drawing increasing comparisons to fashion ones, and that's no accident.
Cannabis beauty has become so trendy that Wall Street analysts have started treating it as a standalone category.
The luxury retailer jumps on the cannabis train with a fancy head shop in Beverly Hills.
Cannabis is having a renaissance of sorts -- and so are the accoutrements that come with it.
In the nearly two years that Sundae School has been in the fashion game, they’ve taken streetwear to new heights - and highs.
Cannabis is finally mainstream and we are seeing it pop up on every wellness trend and new product list out there. One cannabis beauty trend that is taking off is cannabis-based fragrances.
Cannabis has enjoyed an image overhaul of which most politicians could only dream.
It’s becoming increasingly clear that cannabis has a place in wellness.
Weed has never been more fashion-forward than it is now. In addition to all the tacky tees with cheesy stoner slogans and pot-leaf-covered pants, there’s a growing amount of subtle, stylish articles of Mary Jane-friendly clothing that you’ll actually want to wear.
Origins are the latest mainstream company to capitalize on the burgeoning cannabis beauty market by launching a new bile-green face mask that contains Cannabis Sativa seed oil from hemp.