Branding the bud: Marijuana companies want California to issue trademarks for pot – Cannabis News

Marijuana distributors are already lining up to pick brand names for their buds once sales become legal in 2018.

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Marijuana brands can trademark almost anything, except marijuana – Cannabis News

Though cannabis is legal for recreational or medicinal use in 28 states, it remains illegal under federal law. As a result, the U.S. Patent and Trademark Office will not register trademarks for marijuana retailers or for products that contain cannabis.

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Patenting Cannabis Strains – Good or Bad? – Cannabis News

While copyright and intellectual property has been debated in the music and movie industries for decades, it’s starting to pick up in the cannabis industry.

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The Rebranding of Reefer: Savvy Startups Work to Class Up Cannabis and Fight the Stoner Stigma – Marijuana News

The players are investing in sharp packaging, refined logos, retail design and the talent to build on their progress.

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Pot patents: intellectual property becomes a priority – Marijuana News

Tim Blake, founder of the Emerald Cup cannabis competition, smells a sample of his Berry White strain of marijuana in a drying room at his farm. Image: Ramin Rahimian, Special to the Chronicle

While a Silicon Valley company can legally protect its most valuable technology with federal patents, cannabis companies cannot secure their core products as long as the federal government continues to classify marijuana as an illegal drug on par with heroin — one with “no accepted medical use.”

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Making your brand: The importance of securing a cannabis industry patent

Stacks of documents in U.S. Patent Office, Washington, D.C. / Photo: Library of Congress
Bruce Kennedy ~ WeedWorthy ~
 
While the legal cannabis sector still faces federal obstacles, it nonetheless has to deal with the same challenges that other commercial sectors face; including patent and trademark issues.
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