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COVID-19 concerns have snuffed out public celebrations of marijuana on Monday, an unofficial holiday for smoking cannabis, driving some activities online across the United States.
4/20 is the biggest holiday of the year for the cannabis industry. Because of COVID-19 and the stay home order, businesses say this year will look very different.
With social distancing and stay-at-home orders still in effect, cannabis events and enthusiasts are turning to an online format for celebrating the 4/20 cannabis holiday later this month.
Cannabis companies that were planning to host elaborate monthlong celebrations around 4/20 have been forced to change plans and are turning to virtual parties that include specials and giveaways.
The city’s first 4/20 event since Canada’s legalization of recreational cannabis drew a record turnout on Saturday despite more pushback than usual.
In case you had any doubt about how mainstream and corporate 4/20 has become, you only had to attend the one-day-only inauguration of the Carl’s Jr. CBD burger Saturday, at one of its restaurants in a northern section of Denver.
Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.
If you haven’t purchased pot since high school or college, going to a dispensary can be equal parts delightful and overwhelming.
In Illinois’ growing marijuana industry, 4/20 is a way to get pot brands front and center with a new set of potential consumers, while educating people on local laws and products.
Getting high on April 20th has transformed over the past five years from a “stoner holiday” to a more broadly accepted occasion, so retailers are getting prepared for long lines, crowds, and less experienced consumers who need more help.
It’s not just companies from the liberal enclaves of California and Vermont who are partaking in 4/20 marketing campaigns. It’s also big, mainstream brands, such as Pepsi, Chipotle, Burger King and Denny’s, all of whom have alluded to 4/20 on social media in previous years.
Free “tipsy tow” services will be available Friday during California’s first 4/20 cannabis celebration with legalized recreational marijuana, according to AAA.
While basement chemists and chefs continue to elaborate on edibles, the market is looking toward “drinkables” as the next frontier in catching a high.
Although some marijuana enthusiasts will continue age-old traditions of watching stoner flicks like How High and Half Baked on 4/20, there are a few new TV options for them to indulge in during the week of the worldwide cannabis holiday.
Lovers have Valentine’s Day. The kids have Halloween. And the stoners have 4/20.
While it’s not yet on calendars, April 20 has become the unofficial holiday of marijuana, particularly in the growing number of states where pot has been decriminalized for recreational use.