The emerging industry is borrowing from fashion’s marketing playbook to reach similar customers.

A growing aspirational niche is making its way into mainstream retailers.

‘Project Runway’ alum Korto Momolu’s new collection, done in partnership with the largest U.S. cannabis organization for women, stunned and delighted at NYFW.

As the stigma surrounding marijuana continues to shed, more national fashion and beauty retailers are welcoming cannabis brands into their stores.

Hemp would give fashion brands a new story to tell their customers, one that is first and foremost sustainable and good for the planet.

CBD and marijuana retailers have turned from hocking papers and pipes to offering complete lifestyles in beautiful, multipurpose spaces.

As marijuana becomes more acceptable and its consumer base grows, companies are aiming for prestige.

‘Project Runway’ alum Korto Momolu’s distinctive vision -- spiked with hemp -- hits the runway.

In marijuana’s march to mainstream acceptance, high-end fragrances are tapping into a desire for earthy, woodsy creations.