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How the Cannabis Market Can Implement Common Retail Practices to Boost Sales
Jackson Co., Ore. — Cannabis hasn’t been legal nearly as long as alcohol, but it’s supporters are already giving the wine industry a run for it’s money.
Wine experts are working with growers in California's well-known Emerald Triangle to set up standards that define specific regions and brands.
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In some ways, the Emerald Exchange is like other farmer’s markets one might find in L.A.’s more upscale and bohemian neighborhoods.
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Some growers hope to market to consumers across California through a legally defined and protected geographical identification system similar to what’s used in the wine industry.