Cannabis brands look to fashion PR for luxury treatment - Cannabis News

The emerging industry is borrowing from fashion’s marketing playbook to reach similar customers.

Fashion marketers, skilled at spinning the image of a brand that few truly need into something highly desirable, are being tapped to usher the emerging cannabis industry into the mainstream.

This potential bonanza is creating new jobs for some longtime fashion brand professionals.

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Christina Binkley ~ VogueBusiness.com ~