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Senate Majority Leader Chuck Schumer called 4/20 an "unofficial American holiday."

The top Democrat made his case to "end the federal prohibition on marijuana."

April 20 is usually a day weed users celebrate the recreational drug.

As weed users across the country celebrate April 20 on Tuesday, Senate Majority Leader Chuck Schumer marked the occasion as an "unofficial American holiday" and made his case for marijuana legalization.

"Today is what you might call a very unofficial American holiday: 4/20," the top Democrat said on the Senate floor Tuesday. "It's as appropriate a time as any to take a hard look at our laws that have over-criminalized the use of marijuana and put it on par with heroin, LSD and other narcotics that bear little or no resemblance in their effects either on individuals or on society more broadly."

The cannabis world is varied and rich and can fill a gazillion jeopardies. You assume you know a lot about the fantastic pot, but you’re mistaken. It’s because there’s always something new and exciting waiting to be unveiled around the corner for you.

And why not? Cannabis is a drug, cure, and a booming business, which is all wrapped into one. There isn’t any plant that has attained so much recognition. 

What are the things every consumer must be well-aware of?

The marijuana facts tell you what the plant is all about and some lesser-known historical things — you had no idea before. But, before knowing some weird facts, it becomes essential to know some marijuana advantages that show its power. 

Yes, marijuana has several benefits for our body and mind. A few of the many benefits are:

With such excellent benefits, it is undoubtedly hard to ignore this magical plant. That’s the foremost reason why cannabis concentrates are popular among the masses and health professionals worldwide. Now that you’re waiting for some fantastic facts, let’s get going:

If you’re old enough, you may remember the terrific agony of combing through your music collection in an attempt to make the perfect mixtape. Each song had to be meticulously placed, the entire playlist had to flow seamlessly and putting an artist on there more than once was a cardinal sin. Gestures of that magnitude were typically reserved for significant others or potential significant others and were considered a big deal — especially if you included your own customized cover art.

Even if you don’t go all out, making a mix of great music to smoke to — whether it’s for yourself, someone else or to play in a social setting — is an art that requires equal parts effort and creativity. There aren’t a lot of rules when it comes to making a playlist but there are some things that make a difference and show that you spent some time coming up with just the right combination and not simply putting your playlist on auto-pilot aka shuffle.

Need some ideas on getting your 420 playlist together? Check out some of these suggestions to help you get started on the right track.

Curate your Vibe

First things first — what are you smoking and what’s the mood you’re going for? Is this background music or something you’ll be paying attention to? Are you trying to chill out with a nice hybrid without any distractions? Maybe an instrumental album or beat tape will work. Do you want something to hype you up while you puff on sativa? Peruse your workout playlist for something upbeat and exciting. Once you’ve decided how you want your playlist to make you feel, you’ll have some direction that will give you an idea of where you want to start.

Pick a Theme

Although it’s not completely necessary, it’s a nice touch to have your playlist connect in some way even if it’s just for fun. You can choose an era like ’90s hip-hop, play exclusively reggae if you want to stick to a genre, opt for a keyword to bridge your songs together (ex: every song has the word “high” or “green” in the title) or let the strain of your choice influence your flow. The more creative and out of the box, the better.

This 420, cannabis lovers from coast-to-coast will have even more reason to celebrate. In the past few months, New York showed up with the most progressive social equity program to date; New Jersey Governor Phil Murphy signed legislation legalizing cannabis in February; and, most recently, Virginia called time on outdated and racist prohibition laws, becoming the 16th state to legalize recreational cannabis.

With legalization comes a continuous stream of new and innovative products to market, each offering a unique or delicious way to enjoy cannabis or show your support of the culture. 

To help you get the most out of the unofficial day of weed, we’ve rounded up ten essential products that will enhance all aspects of your 420 experience, as well as your daily cannabis ritual. Let’s celebrate this plant in top-form every single day. 

420 Goody Box 

Is there anything more fun than getting a package full of surprise weed goodies in the mail? Cannabis subscription boxes have become all the rage in recent years, with everything you need to enhance your smoking experience, such as pipes, papers and lighters.  Keep the 420 festivities going all year and treat yourself or someone special to a 420 Goody Box subscription. The OG Goody Box comes with an exclusive glass piece, apparel and other smoking gear. You can also level up to the Top Shelf Goody Box, which features high-end, exclusive glass pieces, merch and much more.  doyougoodybox.com – from $27.98

Pennsylvania Governor Tom Wolf celebrated the five-year anniversary the state’s Medical Marijuana Act on the weekend.

Under Governor Wolf’s watch, on April 17, 2016 Pennsylvania became the 24th US state to legalize medical marijuana. Today, just under 553,000 patients and caregivers are registered for the program, which covers nearly two dozen medical conditions.

There are 114 operational dispensaries and twenty-eight active grower/processors in Pennsylvania. Since the start of the program, 31.2 million products have been sold, racking up sales close to $2.6 billion – with more than than $1.5 billion in sales from dispensaries to patients.

More than 2,100 physicians have registered for the program, and around 1,530 of those have been approved as practitioners.

“On the five-year anniversary of the creation of Pennsylvania’s medical marijuana program, we continue to forge ahead in getting medicine to those with serious medical conditions,” said Governor Wolf.

Wow, we were close. So close. We almost got to be together again this year on 4/20, a day we’ve set aside to celebrate the cannabis plant, our culture, and the activists who’ve worked so diligently to free the leaf.

While it may seem cruel to lay low, I suggest you turn the volume up on your favorite 4/20 mix and bogart joint after joint — it’s the right thing to do. Our community has accomplished some serious essential work this past year and another few weeks of leading by example is easily within our skillset. I take enormous pride in knowing it was our community that kept the grass growing and flowing during a once-in-a-century pandemic. For all of my friends out there in the industry, and to the industry leaders that provided insights for this article, I applaud you. I not only applaud you, but a long and resounding standing ovation is in order. I am blown away by your values, your performance, and you’re never-ending devotion to freeing our cannabis prisoners and righting the wrongs of the past. 

To honor this important day, I asked the following people to share what 420 means to them, and how they’ll be observing it. May the great emergence from Covid-19 roar like a lion. 

Happy 4/20 everybody!

Mary Bailey, Managing Director, Last Prisoner Project:

If you’re new to cannabis cooking and are ready to dump a ton of fresh bud straight into a brownie mix, stop! This is probably a bad idea, and science is here to tell you why.

Raw cannabis probably won’t get you high

Studies have shown that there are three active ingredients, or cannabinoids, that produce the effects of cannabis that you’re most likely familiar with: THC, CBD and CBG.

But they don’t start life this way.

Most people at least somewhat familiar with weed will probably be familiar with THC and CBD for their ability to get you high. But when ingested in a raw format they won’t have this effect.

Cannabis extraction equipment represents one of the most innovative sectors in the industry, with new products and constantly evolving techniques for processing raw plant material.

Among other areas, marijuana and hemp companies are developing:

1. CO2 joined with hydrocarbons

At Eden Labs, an extraction-equipment manufacturer based in Seattle, founder Fritz Chess is working on a machine that will combine the strengths of two common solvents – CO2 and hydrocarbon – for both marijuana and hemp companies. The machines lessen the danger of the flammable propane by diluting it with CO2. Yet the technology also maintains hydrocarbon’s quicker throughput.

“It’s the best of both worlds,” Chess said.

It’s not quite as fast as using a simple butane or propane mix, but the process still creates an adequate terpene profile. According to Chess, the market demand continues to grow for marijuana-derived terpenes in vape pens. The natural terpenes can be used as a safe alternative to help “cut” the viscous extract rather than using a synthetic cutting agent such as propylene glycol. Chess said more consumers are becoming aware of the importance of terpenes in vape products to create the entourage effect.

Fifty years ago, "420" became part of the public lexicon and eventually grew into a worldwide celebration of cannabis and its culture. What began as a slang term among California high-schoolers is now a widely renowned expression that comprises everything from the plant and its cultural use to the multibillion-dollar industry it has nurtured around the globe.

This year, like in no other before it, there are more reasons to celebrate the mainstreaming of cannabis and cannabis culture. After all, cannabis use in some form is now the norm in all states except two, and adult-use cannabis is even legal in 17 states, plus the District of Columbia. And even more, states are expected to fully legalize within the next couple of years as the legal cannabis industry continues its meteoric rise toward an $84 billion industry by 2028.

If ever was there a time to celebrate cannabis, this year's April 20th holiday certainly is it.

But that doesn't mean everyone is joining in on the celebration.Just because more states are legalizing the adult use of cannabis, stigmatism and misunderstanding continue to surround the plant and its use, thanks to decades of racist War on Drugs propaganda.

So it's important for those of us in the cannabis industry – and even in the larger cannabis culture – to explain to others what cannabis is, especially to those residing in new adult-use states who might not readily understand anything about it.

Iowa State professor Jacek Koziel's exposure to research on the smell of marijuana happened while assisting a former Ph.D. student with her mapping of the substance's compounds.

Koziel remembers thinking "Oh yea, this is intense," as he saw three large canvas bags of police-confiscated marijuana, donated to their research at the State Forensics Laboratory in Ankeny. The student, Somchai Rice, now an Iowa State researcher, delved into similar projects with heroin and cocaine, creating an extensive library of compounds in the substances.

The paper published in 2015 that came from this project received 20,000 hits, and nearly a decade after that project began, Koziel is back digging into marijuana compounds. 

The recent research project, led by Byers Scientific, singled out what compound causes marijuana's strong, skunky smell, a compound Koziel recognized from his research with Rice. 

"Now with the project with Byers it's like, 'Oh my gosh, we saw this compound. It's right there," Koziel said. "Now, we have a confirmation of exactly what this compound is."

Stoners have long had the reputation for ingenuity. We’ve honed the ability to turn almost any object into a smoking device (see the iconic apple-as-pipe, here in ceramic form), and are well-versed in using common items, like straightened-out bobby pins to clear the bowl in said pipe or a mortar and pestle to break up sticky icky, before grinders became widely available. Rolling joints in Bible pages — although not recommended — became a trope because it became so common. Smoking was illicit, and solutions were homemade. For a long time, marijuana enthusiasts weren’t a desirable market, and we got by.

It’s hard to pinpoint exactly when cannabis and the people who smoke it became so mainstream. Maybe it was when Colorado and Washington legalized weed in 2016 or maybe it happened even earlier in 2008, when the queen of commercial clean Martha Stewart publicly befriended Snoop Dogg, a rapper and weed business bro considered reefer royalty. By 2018, you could cop artisanal hemp kombucha from your city’s bougiest bodega as well as tincture for CBD (a non-psychoactive cannabinoid found naturally in the plant, credited with aiding everything from body pains to insomnia) from the local 7-11.

Marketers and anyone else looking to cash in on the green rush saw the writing on the wall and by spring 2021, there isn’t an everyday product or service you can think of that doesn’t have a stoner-specific iteration available for purchase — like $58 Herbivore Emerald CBD + Adaptogens Deep Moisture Glow Oil, rolling papers that shake out to ~$7/pop (quite the gamble if you’re not the most prolific roller), a sativa seed hydrating face mask going for $24 each, a spacy-yet-posh $2,000 24-karat gold ashtray, or a $450 Edie Parker Table Top Lighter with its weighty emerald marble base and sterling silver functionalities. You can spend as much or as little as you want on cannabis-related and -tangential products.

As the stoner umbrella continues to cast shade over the entire United States, there has been a proliferation of products aimed specifically at weed-doers. It’s unclear, however, if they’re all really filling pothead needs — do we have to have, say, at-home luxury apparel especially made for us?

For some products and services, of course, the answer is yes. Stoners have a need for specific cannabis and cannabis-related products/services. For example, Eaze, a cannabis product delivery service — UberEats for weed. Not only do they bring strains right to your door, they use confirmation and promo codes never exceeding six characters and typically easy-to-remember words or phrases. (The stereotype has some truth: Regular pot-doers have impacted short-term memories.) Obviously, this service wouldn’t be of use to someone who doesn’t partake, but for the average stoner, it could be essential.

And then, there were 50, with the newly codified Idaho hemp legalization.

On Friday, Idaho Gov. Brad Little signed House Bill 126, otherwise known as the “Industrial Hemp Research and Development Act.” Similar bills have passed in state legislatures across the country, ultimately earning the eager signature of their respective governors—a trend that was sparked by Congress’ passage of the 2018 Farm Bill. That bill legalized industrial hemp, paving the way for states to exploit what in recent years has emerged as a cash crop.

With Little’s signature on HB 126, that trend finally came to Idaho, which became the 50th state to legalize industrial hemp. 

Per the Associated Press, the “new law does not allow selling to Idaho consumers hemp products containing any amount of THC.”

Under the language of the bill, the director of the state’s department of agriculture “must prepare and submit a state plan as expeditiously as possible, but no later than September 1, 2021, to the secretary of agriculture in compliance with the 2018 farm bill and the rules promulgated thereunder.” 

Once a year, the cannabis community comes together to rejoice in all things marijuana. This 420, there are more products and events than ever and we’re bringing some of our favorites straight to you.

While this unofficial holiday has been increasing illicit sales for decades, this year sets a new precedent for legal sales. Intelligence gathered by Akerna estimates upward of $95,000,000 in retail cannabis sales for 2021’s April 20 celebrations.

In honor of this most noble of days, we’ve compiled some exciting products and events to expand your horizons and enhance your appreciation.

Innovative Cannabis Products to Elevate Your 420

Summerland’s “Stonerware” pieces are handmade in California and feature some super fun designs.

Have you ever smoked out of an apple? I’m not sure if it’s nostalgia for the sweet taste of apple core and smoke, or just an appreciation for the deceptively simple design, but I’m digging their Fruit Fantasy apple pipe.

In Florida last year, nearly 15 percent of hemp crops failed due to poor performance. The plants didn't grow properly for reasons most farmers still can't pinpoint because they never tested samples along the way. Yet every wasted acre added up to significant losses in profits and resources. What if hemp growers had a way to prevent such disasters? What if they took the opportunity to test the soil and plants before harvest? 

Hemp processors, brands, and retailers face their own unique challenges and opportunities in bringing products to market. Most companies focus so intently on testing for CBD and THC potency that they forget about the hundreds of therapeutic compounds their products contain. Even worse, some have no idea their products may possess harmful manufacturing byproducts that could make their customers sick.

Suppose hemp growers, producers, and sellers want a consistent premium product but don't have a Certificate of Analysis (COA) to prove it. How can they be sure the results match the expectations? How can they justify a higher market value? More importantly, how can they expect the end-user to trust in the quality of their product? The future of hemp and cannabis relies on the industry's dedication to quality, education, and inspiring consumer trust. Companies can only achieve those milestones by looking beyond minimum compliance standards. They must go beyond potency testing. 

Here are six essential hemp and cannabis tests beyond potency.

Pre-harvest testing

To ensure the hemp is safe and effective for sale, farmers must start testing before the seed hits the ground and throughout the plant's entire lifecycle. If farmers test for contaminants and micronutrients, they can correct errors before wasting time and money on a faulty harvest.

Akerna CEO Jessica Billingsley speaks with MCN about the future of the medical cannabis industry, regarding technology, finance and cannabis policy.

Jessica Billingsley, who will be delivering the keynote address at the ICBC Global Investment Forum on 7 May, is CEO of cannabis technology consolidation firm Akerna. In 2018, she launched the One Woman Challenge, which challenges participants to support and encourage women in business at a time when female representation in the workforce is declining. She speaks with MCN about technology in the cannabis industry and the future of US drugs policy.

What first drew you to cannabis, both on a personal and a political level?

My initial interest in cannabis was fuelled by a matter close to home. One of my family members suffers from a demyelinating illness, similar to MS, and I saw promising scientific studies and medical reports backing cannabis-based medicine as a potential treatment.

I made my first investment in the cannabis industry in 2009; and my interest only grew from there, particularly around the proven health and wellness benefits of the cannabis plant. Although there are so many medicinal benefits, the unfortunate result of the substance being federally illegal for so long is that it became an illicit-market item, leading to issues of counterfeit products and incorrect dosing – most recently exemplified by the 2019 vaping crisis. On top of that, consumers are increasingly conscious of what they put in and on their bodies; and the murky waters of the slowly changing illegal-to-legal market have left many products untraced and consumers wary. This lack of accountability, transparency, and regulation was the driver for why I started MJ Freeway, Akerna’s flagship product, which pioneered seed-to-sale tracking. This software model provides businesses, governments, and consumers with connected data on where and how the cannabis is being grown, cultivated, and brought to the shelf.

Cannabis is the fastest growing industry globally, and coupled with my technology background, the cannabis technology market was one I willing to bet on – and that gamble has proven to be worth it.

Enterprise software company Akerna (Nasdaq: KERN) just released a Flash Report tracking buying trends related to this year’s 4/20 cannabis consumption holiday, and the news for the industry is favorable. The weekend preceding 4/20, which lands on a Tuesday this year, is pegged by Akerna’s predictive data as the most significant sales weekend of the year. On Friday, April 16, the Flash Report anticipates a 50% growth in daily sales from its 2021 average, with a total industry sales figure of $85,000,000. Saturday through Monday look strong as well, with figures ranging from $50,000,000 (on Sunday, historically the lowest cannabis sales days) to $78,000,000 on Saturday. By the time Tuesday hits, the daily retail sale of legal cannabis is expected to gross $95,000,000 nationally, bringing total 4/20-related sales to $370,000,000 in the U.S. if Akerna’s data proves accurate.

The Flash Report offers a breakdown of category sales and sales percentage by demographics such as gender (using a male and female binary) and age. Flower is forecast to top products sales in the five days of 4/20 spending, constituting 49% of sales (up 4% from the 2021 daily average). Cartridge pens are predicted to come in at 31% while Concentrates and Infused Edibles sit in third and fourth place at 11% and 8%. Men are likely to lead women in purchasing, with 63% of males stocking up to ring “Weed Day” over 38% of females.

According to Akerna’s numbers, 30-40 year-olds will make up 31% of consumers during this period, with under 30’s coming in at 29%, 40-50 year-old’s at 20%, 50-60 year-olds at 12%, and just 8% of folks over 60 hitting the dispensaries, shops and online retailers. The average order total will likely be up about $10, boosting the average spend per customer from $93.48 to around $105.00. The number of products purchased is predicted to go up as well, with a 30% increase from 2021.

The data used to inform Akerna’s Flash Reports is derived from MJ Platform, a provider of cannabis compliance software for the marijuana industry. Sales projections are based on market adjustment calculations and represent the entire US market as an aggregate. In a previous Flash Report, Akerna noted that the St. Patrick’s Day stimulus check drop led to the largest cannabis sales day of the year, which may contribute to the projected boost in 4/20 sales as well. Expanding legalization measures, a competitive retail market, and creative product development to reach a broader demographic of consumers may also contribute to the uptick. Whatever the main drivers may be, Akerna’s sales predictions herald a very happy 4/20 for the cannabis industry.

The National Association of Statutory Health Insurance Funds (GKV), whose members insure 90% of the German population have released the data on reimbursed medical cannabis usage covering the entirety of 2020. The new data reveal that the reimbursed sales of medical cannabis were worth €165 million in 2020. 

Legal marijuana is coming to New York and hemp farmer Samir Mahadin sees it as a potential lifeline.

Farmers dealing with depressed prices for plants that produce CBD are eager to take part in a statewide marijuana market expected to generate billions of dollars a year once retail sales start.

They already know how to grow and process cannabis plants, since hemp is essentially the same plant with lower levels of THC, marijuana's active ingredient.

Now they're waiting on rules that will allow them to switch seeds.