Over recent years, the UK has been awash with cannabis events. Usually packed to the brim with smart-looking businessmen in crisp white shirts, the UK, and London in particular, has become something of a hub for corporate cannabis.
On Thursday 16th June 2022, creative cannabis agency Rounders, and drug policy think tank Volteface will aim to change this narrative when they host the first Cannapedia event at Huckletree West in White City. Cannapedia is the brainchild of Akeem Babalola, Founder and Director at Rounders and Eleanor Phee, the Creative Director at Rounders. Eleanor’s journey into cannabis is as whimsical as the photography in the brand’s tri-annual magazine. At a photo shoot in 2020, she found a stranger searching her bag for a grinder, that stranger happened to be the founder of Rounders. As cannabis enthusiasts, the pair struck up a conversation, which led to Eleanor joining the company as well as the pair falling in love. Shortly after, the couple moved to the US, where Eleanor now spends much of her time absorbing and learning US cannabis culture, gaining inspiration and understanding she hopes can help can guide the UK.
“I’ve met an incredible array of people in the US cannabis industry doing incredible work in medical treatment, equity, wellness, branding, cultivation,” Eleanor tells us.
“What struck a chord within me is that London really lacks opportunities within cannabis, not just because it isn’t legal, but because people aren’t educated enough on the topic.”
Sensing the opportunity to drive change, the Rounders team started to connect with UK advocacy groups, think tanks and companies that shared similar values on cannabis. Through these connections, they have built a community of people with common goals around public opinion, medical access and social justice, and its this community which inspired Cannapedia.
“Our motivation for Cannapedia is to address the current state of cannabis in the UK, the lack of minority opinion and employment in cannabis and create a space for information to be delivered in a friendlier, receivable manner,” Eleanor says.