Cannabis businesses have transformed from clandestine ventures to glossy lifestyle brands in a matter of years, thanks to an evolving regulatory and business landscape.
The majority of states now have some form of legalized cannabis, whether for medical or recreational use. The 2021 U.S. cannabis market is valued at $33 billion , according to an analysis by market research firm Grand View Research. That number is forecast to balloon to $84 billion by 2028. These trends indicate a fertile environment for seeding a new cannabis venture.