As conscious consumerism enters the cannabis world, purchasing decisions may be based more on fair trade and regenerative farming than on orange hairs and THC percentage. With legalization taking hold, the industry has shifted from trying to protect people from the police to trying to protect small businesses from the behemoths that are inevitably entering the cannabis space. But while a lot of support for small cannabis businesses comes out of a concern for the people involved, there’s another party to be considered: the planet.