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Poll: Us Consumers Favor ‘clean’ Cannabis Products
A recent survey indicates the vast majority of cannabis consumers in the USA want their cannabis decontaminated – even if many aren't aware of what's involved.
First off, it's important to note the company that ran the survey, XRPure, is in the decontamination business; using X-Rays to destroy microbes and pathogen.
"Decontamination is a touchy subject in some corners of the cannabis industry," says the firm. "Many cultivators still wear 'no decontamination' like a badge of honor, touting untouched flower as a mark of quality. But that pride comes with risk, and it rarely reflects what consumers genuinely want."
The risks can be particularly concerning for consumers with compromised immune systems.
With that said, here's what the company found based on its survey of 516 adults across the United States. The survey group was a mix of recreational and medical cannabis users, with the majority 30 – 60 years old.
- 90.5% of consumers agreed cannabis products should be required to indicate on the label whether they've been decontaminated to remove mold, mildew, bacteria, or other pathogens.
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