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Mike Tyson’s cannabis company to launch ear-shaped edibles with a chunk missing
Mike Bites represent a chewy and cheeky take on the infamous battle between Tyson and Evander Holyfield
The cannabis edibles version of one of Mike Tyson’s most infamous moments — chomping off a bit of Evander Holyfield’s ear — is in the offing.
In a tweet this week, the former heavyweight champ turned cannabis entrepreneur’s company, Tyson 2.0, giddily announced: “Holy ears! They’re finally here! Go get your Mike Bites now.”
While the “eearily” realistic, near blood-coloured gummies may give some consumers pause, Tyson clearly approves, responding to a tweet:
“These ears actually taste good!”
The marketing magic harkens back to 1997 when Tyson bit off part of Holyfield’s ear during the WBA Heavyweight Champion clash.
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