As the COVID-19 pandemic disrupted work, school and life schedules, it also caused marijuana buyers to change when they shopped, shifting from the evening hours to the daytime. A year later that pattern is returning to normal, with more shoppers visiting cannabis retail outlets in the evening.
Retailers in general, including marijuana outlets, experienced shifting peak hours after the outbreak of the pandemic as consumers sought safer, more-convenient shopping experiences during the day versus the evening. Many consumers were able to shop at different times because of new working conditions, or they deliberately avoided popular times. Knowing and understanding that peak shopping hours are shifting back will allow cannabis retailers to better predict their scheduling needs.