1 minute reading time (107 words)

Hype, Hops, and a Lot of Hope: Inside the Billion-Dollar Weed Drink Gamble - Cannabis News

With the exception of CBD, few cannabis products have received as much corporate hype as weed-infused drinks.

You sidle up to the bar. “Can I grab a pint of the lager?” you ask, a question you have asked probably a zillion times without difficulty.

This time, however, you get a question back: “Sure — alcohol, THC, CBD?”

It’s kind of a hammy hypothetical, but for some in the cannabis industry, it’s a shared vision of a future where Big Weed is held in the same esteem as its fellow Bigs — Alcohol, Tobacco, and Pharma.

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Kieran Delamont ~ MerryJane.com

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