Part of building a returning customer base is investing in a company brand; however, dispensaries in legal markets across are regulated differently state-by-state, limiting the options for traditional marketing, such as radio or TV ads, billboards, distribution of brochures in public spaces, and more.
In many states, retailers are permitted to sell merchandise donning cannabis company logos and other branding—such as clothing, mugs, rolling papers, vaporizers and other products. Retailers are using those opportunities to their advantage to increase awareness beyond their dispensary doors.