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Heineken is betting on a brew made with marijuana instead of alcohol, and it could help give a boost to the struggling beer industry - Cannabis News
Lagunitas, Heineken's fast-growing California beer label, bills its new brew as "hoppy sparkling water." That's because these cans of brew contain zero alcohol.
Instead of booze, the beer-like beverage is made with THC, the main psychoactive ingredient in marijuana
Called Hi-Fi Hops, Lagunitas' new cannabis drink is the latest wave of a larger move by established companies diving into the marijuana industry.
In addition to a brew made with THC, the ingredient in marijuana that causes a high, Lagunitas' new " beer" is also available with CBD, the non-psychoactive cannabis component that's thought to be responsible for many of its therapeutic effects.
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Erin Brodwin ~ BusinessInsider.com ~
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