The cannabis cultivation industry took center stage at PhotoX Advanced Sciences 2025, an international conference hosted by Fluence from September 22–24 in Austin, Texas. The event brought together top experts, researchers, and growers to discuss the future of cannabis cultivation, focusing on genetics, lighting, artificial intelligence, and horticultural technology.
This year's PhotoX marked a clear transition for the cannabis sector from its early, experimental phase to a structured and data-driven era of professional cannabis cultivation. The conference highlighted how scientific innovation and economic strategy now define success in modern cultivation.
Industry veteran Kevin Jodrey of Wonderland Nursery led a session on genetics and intellectual property, exploring how unique plant traits and IP protection will shape the future of cannabis cultivation. His talk emphasized that maintaining competitive advantage depends on protecting proprietary genetics while driving quality and yield improvements.
Meanwhile, Dr. Max Jones from the University of Guelph presented groundbreaking research on polyploid breeding, explaining how advanced breeding techniques can increase resilience and yield in cannabis cultivation.
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