New York design studio Zero is getting into the weed business by partnering with Dosist and Sunday Goods founders to launch a "brand-centred" cannabis company called Studio. It marks the first step into creating their own series of cannabis brands after years of helping build them for clients.
With plans to expand to other markets across the United States, Studio initially launched in Arizona. The state is poised to be one of America's most attractive legal cannabis markets, with a projected $2.6B in cannabis revenue by 2025. Seeing this opportunity, Matt Seashols of Dosist, Randy Smith of Sunday Goods and the Zero team decided to combine their experience in retail, content, design, strategy and building trendsetting brands to create something of their own.