1 minute reading time (71 words)

Cannabis retailers are shifting their focus from shelf-presence to brand identity.

To say the cannabis industry has experienced change over the past few years would be a serious understatement. Every element — from growth engineering and legalization to marketing and delivery — seems to be witnessing a revolution.

However, cannabis packaging is undergoing one of the most significant changes. As cannabis products receive more mainstream attention, retailers and packaging organizations are shifting their focus from mere shelf-presence to brand identity. 

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