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Cannabis price ‘race to the bottom’ hurts market’s future, OCS CEO says
Cannabis price ‘race to the bottom’ hurts market’s future, OCS CEO says
Cannabis News
June 2, 2023
Marijuana Business News
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The head of Ontario’s cannabis distributor says the “race to the bottom” happening with marijuana prices risks hurting the market’s future. “Once you condition consumers to certain prices, it may take a generation to change perceptions and price tolerances,” David Lobo, Ontario Cannabis Store (OCS)
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