Infused beverages are bubbling over. In 2024, sales in the United States topped $382 million. The figure is expected to surge in 2025 as more consumers limit their alcohol intake and seek smoke-free, sociable ways to enjoy cannabis instead.
Beverages have found a strong foothold with younger consumers and the canna-curious, many of whom are drawn to low-dose, controlled experiences that feel more familiar than flower or vapes. With many THC drinks modeled after traditional adult beverages — like sparkling waters, lemonades, and craft sodas — they're helping normalize consumption for the everyday consumer.
At the same time, drinks infused with hemp-derived cannabinoids are exploding in unregulated channels. As consumers grow more comfortable with THC beverages in convenience stores and online, the surge in popularity is expected to create ripple effects across the regulated legal market.
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