Cannabis companies still have to be concerned about social media marketing, and in fact, any kind of social media presence.
Cannabis reform may be progressing in America, but access on social media remains an uncertain landscape. While brands have thrived, reaching millions of followers and verified status, many others have been cut short, suspended and deleted along the way.
Even those succeeding appear only to have a glimmer of an idea about what’s right and wrong when marketing cannabis. With so much uncertainty, brands proceed cautiously in a direction that may or may not be the correct path.