Cannabis Carrier Pigeon Campaign: The Inside Story

NEW YORK, Oct. 14, 2025 (PRNewswire) — After a week of viral buzz and sky-high curiosity, The Travel Agency New York City's largest legal dispensary has finally revealed the full story behind its wildly successful Pigeon Campaign. The creative marketing stunt, which captured millions of online views, combined humor, New York spirit, and clever commentary on the challenges of cannabis advertising.

In a social media statement, Co-Founder and President Arana Hankin-Biggers announced that the Pigeon Campaign officially known internally as "Project Pigeon"—has come to an end. "As of today, we've decided to conclude our experimental pilot program," she said. "The pigeons were showing some unusual behavior—returning from deliveries with Cheeto crumbs on their beaks and wearing tiny Grateful Dead merch."

The Pigeon Campaign began as a tongue-in-cheek idea meant to test the boundaries of creativity in cannabis marketing. Within days, it had taken flight online, drawing over 2.5 million views and a 10x spike in engagement. Social media platforms lit up with debates over whether the Pigeon Campaign was real or simply a clever piece of satire.

According to Chief Marketing Officer Chesen Schwethelm, the Pigeon Campaign was designed to highlight The Travel Agency's dedication to innovation and humor. "It was never about actual deliveries," he explained. "The Pigeon Campaign was about sparking conversation and breaking down stigmas around cannabis culture while reminding New Yorkers that we're the city's most trusted and fastest legal cannabis delivery service."

Copyright

©420 Intel