The cannabis market in California has continued to thrive amid the COVID-19 pandemic, and legal sales are on track to surpass $6 billion in 2025, accounting for a sixth of all legal cannabis sales in the United States, a leading analyst said Wednesday.
The state market — the largest legal market in the world — has benefited from a bump in demand during the pandemic as customers stock up on products similar to alcohol and tobacco, said Jessica Lukas, vice president of consumer insights for BDS Analytics, a cannabis research firm based in Boulder, Colorado. The firm found that legal spending for weed last year was $3.1 billion in the state and $8.7 billion in the illegal market.