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Analysis: State-Legal Cannabis Sales Top $30.1 Billion in 2024
Sales of state-licensed cannabis products totaled $30.1 billion in 2024, according to data compiled by Vangst Staffing and Whitney Economics.
This total represents a 4.5 percent increase year-over-year. Analysts expect sales to top $34 billion in 2025.
Certain states – including New York, Mississippi, and Ohio – also experienced a significant increase in full-time cannabis-related job growth in 2024. Overall, some 425,000 workers are employed full-time by state-licensed cannabis businesses.
Between 2017 and 2022, the state-legal cannabis industry experienced year-over-year double-digit growth. Since then, industry growth has plateaued.
"The cannabis industry has shifted from a phase of hyper-growth to one of operational discipline," said Vangst founder and CEO Karson Humiston. "This recalibration reflects a maturing industry focused on sustainability and efficiency. Despite a slight decline in jobs, cannabis remains one of the nation's leading employment sectors — with over 425,000 full-time roles and revenue projected to grow more than 13 percent in 2025, the industry is still a powerful economic engine."
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