Alternate Cannabis Business Granted Second Chance Now

ROCHESTER, Minn. – After missing out on Olmsted County's initial cannabis business lottery, local entrepreneurs Peter and Tasha Jada are getting a second chance to enter Minnesota's growing legal market. The couple, owners of Canna Serve Ya, were not among the 14 winners selected in the county's first round, but when several initial applicants withdrew, alternates like the Jadas were invited to take their place marking a new beginning for their cannabis business dreams.

"I was pretty sad, not being able to be there and just kind of hearing we didn't get it," Peter said. But that disappointment turned into excitement once they learned they could finally move forward with their cannabis business plans.

They are currently scouting locations in Rochester, focusing on the northern part of town. "We found one really good location; it's on the northern side of town. We'll just have to do a little bit of construction," Tasha said, explaining their next steps in launching the cannabis business.

This isn't the couple's first experience in retail. In 2023, they owned a brick-and-mortar shop that sold cannabis growing supplies. When that store closed, they pivoted to online sales. "We still have a storage unit and a half full of growing equipment and supplies," Peter said. Their goal now is to blend their experience in cultivation equipment sales with their new cannabis business license to create a unique customer experience.

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