For Desert Hot Springs Inn, a small 61-year-old boutique hotel located 15 minutes away from Palm Springs, California, rebranding as cannabis friendly was a way to adapt to the local economy.
Thanks to the increasing number of states legalizing recreational and medical marijuana, a new and interesting phenomenon has developed -- cannabis tourism.
For marijuana aficionados who live in illegal states or states where the laws are prohibitive, this type of self-explanatory vacation can be hugely appealing.
It can also be profitable for businesses in areas where cannabis can be purchased and used without legal repercussions.
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Iris Dorbian ~ Forbes.com ~