3 Recent Cannabis Trends That Are Here to Stay

Even though there have been trends that have taken hold within the world of cannabis in the past, it’s hard to imagine them having a bigger impact than ones that have taken hold in the early 2020s.

To say that the world of cannabis is much different than it was just a decade ago would be a drastic understatement. In years past there haven’t been as many developments around cannabis due to tight restrictions. Now, as those restrictions fade away in many locations, developments in the world of cannabis are coming constantly.

The developments that have transpired within the recreational cannabis space during the 2020s have taken off in very little time, and it’s hard to tell which are here to stay. These trends from the current decade will have a lasting impact on the realm of cannabis.

Association With Health & Wellness Sector 

Cannabis brands aligning themselves with the health and wellness verticals is smart business for numerous reasons. The health and wellness vertical is worth a total of $4.2 trillion globally. Additionally, by aligning with brands focused on self-improvement it’s easier for unfamiliar shoppers to get an understanding of cannabis products outside of the guise of just “getting stoned”.

People that have been into a vape store or headshop lately have likely come across products that look like regular marijuana products under the category of THC-O, or Delta-8 THC. Synthetic cannabinoids like these are becoming increasingly common in states where hemp-derived CBD products are legal.

Given the many challenges that the cannabis industry has faced in the early goings, many businesses have been forced to adapt. No asset has been more helpful in helping businesses in the marijuana industry overcome their challenges than rapidly-developing modern technology. From advanced DNA-based product personalization, to app-based retail businesses are able legally to cater to the needs of their customers in ways that were previously unimaginable.

Given the ways technology has helped businesses within the cannabis industry thus far, it’s hard to imagine that the industry will navigate away from it anytime in the near future.

Even though there have been trends that have taken hold within the world of cannabis in the past, it’s hard to imagine them having a bigger impact than ones that have taken hold in the early 2020s. As the decade develops, it will be interesting to see what other trends within the cannabis world will take hold.