A new report from ICR Strategic Communications and Spectacle supports what the alcohol companies feared - people who can consume cannabis legally drink less.
The first hint that alcohol consumption could be threatened by the legalization of recreational marijuana happened in the state of Colorado.
Once adult-use cannabis was legal and easy to purchase in the state, residents weren't spending as much money on beer and alcohol. Total beers sales climbed as the population rose, but the amount consumed per person dropped.
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Debra Borchardt ~ RealMoney.TheStreet.com ~
