Many Americans are making the switch to cannabis, new study indicates.

Bruce Kennedy ~ WeedWorthy ~

The producers of an odor-elimination product are looking towards the cannabis sector as a lucrative expansion opportunity.

The image many Americans have of High Times is a magazine that symbolizes counterculture, sitting in the corner of a dorm room, maybe on a beanbag chair. Inside its pages: closeup shots depicting sparkling, sticky nuggets of marijuana.

Cannabis entrepreneur and activist Steve DeAngelo long hated the idea of corporations entering the marijuana industry. But today, DeAngelo thinks partnerships with these giants are crucial for the success of the industry.

"Big Marijuana" is not inevitable.

It’s time to take America’s legal marijuana market seriously. As voters in more states embrace legalized marijuana sales, the burgeoning cannabis industry has gone from a curiosity to a bona fide booming market.

SAN FRANCISCO (KGO) -- Thanks to changing federal and state regulations, the marijuana industry in California is booming. And now women are taking the lead and breaking through the "grass ceiling."

Legalized recreational marijuana in an increasing number of states will reduce unnecessary arrests for people in possession the plant, exhibitors and speakers at this week’s Marijuana Business Conference and Expo said.

Up to a dozen states could be voting on marijuana initiatives come November, but these three states are by far the most important for the industry.

Up to a dozen states could be voting on marijuana initiatives come November, but these three states are by far the most important for the industry.

With companies marketing drugs directly to consumers promising cures for almost anything, an increasingly destigmatized cannabis seems a likely target for the industry’s next game-changing medicine.