Jackson Co., Ore. — Cannabis hasn’t been legal nearly as long as alcohol, but it’s supporters are already giving the wine industry a run for it’s money.

Wine experts are working with growers in California's well-known Emerald Triangle to set up standards that define specific regions and brands.

"Big Marijuana" is not inevitable.

The “Cannabis Cooler,” as we affectionately came to name it, was tasted by a panel of sommeliers, winemakers, wine buyers and a lone non-industry civilian, in a lineup against traditional wines.

Some growers hope to market to consumers across California through a legally defined and protected geographical identification system similar to what’s used in the wine industry.

In California's Sonoma County, Sam Edwards gives marijuana the Merlot treatment.

In some ways, the Emerald Exchange is like other farmer’s markets one might find in L.A.’s more upscale and bohemian neighborhoods.