The growing acceptance of marijuana has opened up consumer opportunities for the 420 holiday.

Inspired partly by their own use of the drug for pain relief, or by caring for others who use it for their own aches, these women see viable business opportunities and view their work as therapeutic for their customers.

More and more people are going to be interested in growing their own marijuana after this year’s US election, which made marijuana usage legal both recreationally and medically in even more states.

From app-connected portable vaporizers to gigantic, gorgeous grinders, what to get the smokers on your holiday list.

Say goodbye to your sad make-shift stash-holder.

Marketers want to transform the image of marijuana so that it competes with scores of products already in liquor stores, markets and pharmacies.