In California's Sonoma County, Sam Edwards gives marijuana the Merlot treatment.

Sam Edwards is a third-generation Sonoma County resident, and while wine will always be the chief export of the region, he’s applying the tasting format to another plant that’s also grown with immense love and care.

For the past two years, Edwards has hosted pairings that offer attendees the chance to taste cannabis without actually getting high, and pairing the plants with suitable wine.

The Sonoma Cannabis Company co-founder says the idea is part of a larger mission to appreciate the sensory complexities of various pot strains.

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Zack Ruskin ~ SFWeekly.com ~